back to listings SME Profile: Winning Moves

Winning Moves

Ground Floor
Baskerville House
Centenary Square
Broad Street
B1 2ND

Tel: 01785 827600

Software Development and Programme
Management Services


Winning Moves is software development and programme management organisation with a rich history of delivering successful projects and programmes. Founded over 20 years ago, the majority of our work has involved providing services to the public sector, particularly central and local Government.

Our assingments have often involved us sitting between the public and private sectors, acting as a conduit between the two. We have a particular strength at engaging with private sector businesses, a competence that has many times proved essential to our public sector clients.

We are very focused on delivering on the specific requirements of our clients, regardless of the assignment we’re working on. Our aim is to go beyond simply hitting the numbers, delivering within agreed timescales and ticking boxes (as important as these are). Aspiring to deliver sustainable impact with all that we do helps us to create a legacy beyond the period of the projects and other activities we deliver. The ISO 9001 quality accreditation with our PRINCE 2 processes embedded assists us to back up our passion for providing great service with a methodology that will deliver this consistently and effictively

Our business is all about our people, whether they are employed or part of our extensive external network of associates and software experts. Our team is highly skilled, creative and dedicated to achieving the best results possible. We believe in giving everyone the space and flexibility to express themselves within a dynamic team environment.

Software Development

Winning Moves have been developing intelligent software products since 1995, so we’d like to think we’ve learnt a thing or two along the way. Our clients’ essential requirements of our products and related services include user friendliness, robustness, security, flexibility, scalability, being cutting edge and receiving responsive support. These needs have remained upmost in our mind and central to all the services we offer as technology continues to evolve.

We have a range of proprietary software products that are licensed to users across the globe – so far they have been used in over 40 countries – and to date we have trained literally thousands of individuals to make they sure they gain the maximum benefits from our tools. Examples of our product portfolio include:

  • Benchmark Index ®: flexible resource used to measure and compare a wide variety of different areas. Option include utilising our existing business performance ratios/data or developing a bespoke set of quantitative or qualitative measures.
  • Intelligent online self assessment tools and diagnostics.
  • Customer Relationship Management (CRM) system: designed as an easy to use, cost effective means to manage various client and project types.

In addition to the existing product range which can be used as is or customised to deliver specific requirements, we also offer bespoke application and website/portal development, ranging from relatively simple to highly complex deliverables. We have a dedicated team of designers, programmers and account managers that work with our clients every step of the way, from initial design through to taking the application or site live.

We use adopted an agile development approach to software development, helping us to effectively deliver the following technical services:

  • Information Architecture
  • Open Source, typically PHP and MySql
  • Branding and Design
  • Database Design
  • System Design
  • Build and Testing
  • Enhancements
  • Hosting and maintenance

Consultancy & Training 

Our consultancy and training offer combines talented people, great design and technology to deliver products and services that make a real and measurable difference to organisational and individual performance. Specific services include:

Examples of our Work/Clients

We have detailed a few examples of our client work below. Further details and references are available on request.

Client: South African Department of Science and Technology

Project: Built bespoke supply chain benchmarking system and trained advisers to underpin localisation policy for more supply chain work to be delivered by local businesses


Client: United Nations Industrial Development Organization

Project: Developed customised tool and provided training to support supply chain development and match making between buyers and suppliers in emerging economies


Client: Australian Department of Industry and Science

Project: Created completely bespoke complex business support system to enable highly detailed business assessments to be undertaken. Work included designing and building the front end, administration areas and database


Client: Staffordshire County Council

Project: CRM system and business support helpline for the Stoke and Staffordshire area


Client: Invest Northern Ireland

Project: Customised version of our Virtual Adviser ® diagnostic tool on the Northern Ireland national business support website to intelligently signpost resources and events, plus provide automated advice


Client: Enterprise Ireland

Project: Developed customised benchmarking system to support businesses in Ireland, system has been used for more than 15 years as a core part of their service


Client: Shropshire County Council

Project: Supporting businesses to use broadband and related marketing service to grow their sales


Client: Birmingham County Council

Project: Leadership and Management training accredited by the Institute of Leadership and Management for 200 senior business leaders to develop themselves and their organisations


Client: Department of Business Innovation and Skills

Project: Consulting support to over 500 businesses to accelerate their business growth






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