back to listings SME Profile: Continental Research

Continental Research

132-140 Goswell Road

Tel: 020 7490 5944
Fax: 020 7490 1174


Continental Research is a full service market research company which began trading in 1989 and is a member of the Arbitron group of companies.  It has a turnover in excess of £6 million.  We offer the full range of research services - quantitative and qualitative, ad-hoc and continuous, consumer and business, domestic and international.  The company is IQCS approved.

We conduct research using all methods of data collection via: our inhouse 100-line CATI telephone unit, our face-to-face UK field force of over 950 IQCS trained interviewers and our inhouse online interviewing system and panel.  In addition our inhouse statistical expertise provides our clients with an insightful exploration of customer attitudes through techniques such as key driver analysis, segmentation, and trade off analysis.  Outcomes can be used to drive customer retention and acquisition, develop and monitor communications campaigns, or develop new products or services.

We specialise in five sectors: Public Sector, Media & Advertising, Business & Finance, IT & Telecoms and Travel.

Public Sector Expertise
The public sector team at Continental Research delivers real insight on current and emerging issues to central and local government clients.  Government departments, agencies and local authorities look to us for cost-effective, precisely targeted studies.

Our findings help formulate policy and monitor campaign effectiveness. Our expertise is applied to local projects among residents, these have included research concerning: community safety, budget consultations, cleanliness, event evaluation, community cohesion, communications requirements, usage and attitude and customer satisfaction as well as online panel recruitment. 

At a national level, departments and agencies use our studies to assess communication campaigns as well as a variety of other studies to formulate or evaluate policy.  These cover brand evaluation, staff surveys, customer satisfaction, product enhancement, mystery shopping and internal communications evaluation.

Expert and thoughtful, we are alive to the issues of today – and tomorrow.  That’s why our own environmental policy earned us a Tidy Business Standards Gold Award from Islington Council.

We publish regular reports covering the Environment, Travel, Digital TV, Mobile Telephony and the Internet.  In addition we publish a quarterly ezine which provides recipients with research data on topical issues.

We work with a number of central government departments, local authorities and non-departmental public bodies.  This includes:

Central Government Departments: COI, ACAS, BERR, The Electoral Commission, EST, Defra, Department of Health, , DWP, DIUS, FSA, HMRC, HSE, the Home Office and OFT.

Non Departmental Public Bodies: Royal Mail, EEDA, Ofcom, Passenger Focus, ICE, Visit Scotland.

Local Authorities: Bromley Council, Ealing Council, Hackney Council, Islington Council, Lewisham Council, Maidstone Council, Newham Council and Southwark Council.

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