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Decision Technology

Dilke House
1 Malet Street
London
WC1E 7JN

Email: enquiries@dectech.co.uk
Telephone: +44 (0)20 7193 9812
Web: www.dectech.co.uk

Decision Technology

Dectech specialises in helping businesses and policymakers understand and manage customer decision-making, from acquisition through to retention and all the points in-between.

Dectech seeks to define a new category of insight that is both strategy consultancy and research agency. We deliver financial analysis and business advice alongside field research and customer insights. We believe in this hybrid approach because it marries a necessary focus on commercial results with a practical understanding of what drives human behaviour. In practice, this means we are differentiated by our behavioural, experimental, and statistical approach.

Dectech is a trusted advisor to some of the world’s largest organisations in both the private and public sectors, including British Gas, Vodafone, Tesco, Lloyds Banking Group, and the European Commission.

Dectech is a Company Partner of the Market Research Society and an Accredited Member Firm of the Management Consultancies Association.

Examples of Public Sector Projects

European Commission: Consumer Decision-Making in Retail Investment Services

Decision Technology was commissioned by the EC to investigate sources of dissatisfaction in the retail investment market, and to see how policy could be used to help consumers improve their decision-making in this area.

The full report can be downloaded here.

Office of Fair Trading: Consumer Understanding of High-Cost Credit

The OFT asked us to investigate consumer decision-making in the £7.5 billion high-cost credit sector, and to explore the degree to which consumers with limited financial capability can be helped to make better borrowing choices.

The full report can be downloaded here.

Contact Us

Email: enquiries@dectech.co.uk
Telephone: +44 (0)20 7193 9812
Web: www.dectech.co.uk

Dilke House
1 Malet Street
London
WC1E 7JN

Key Personnel

  • Dr Henry Stott – Managing Director
  • Prof. Nick Chater – Director
  • Dr Rich Lewis – Director
  • Dr Benny Cheung – Director

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