Social Media in Government – 5 Key Considerations
Government agencies and public sector stakeholders are increasingly looking to leverage social media to improve the quality of government services and enable greater citizen engagement, elevate public services, reduce costs, and much more. Publicly available social media sites and tools, such as Facebook, Twitter, Pinterest, and YouTube are providing governments, agencies, and citizens with robust options for meeting these objectives. They provide a wide range of audio, video, and interactive capabilities without substantial costs. The rise of social media has opened new opportunities for communication in and among public sector stakeholders. It has also surfaced 5 key considerations:
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Further Resources from Hootsuite
The Social Government Benchmark Report 2018
From Tweets to Impact - 8 steps to building an innovative government social media strategy