Mapping Organisational Roles and Responsibilities for Social Media Risk
Social media has introduced a wide array of opportunities for public sector organisations to engage with customers, employees, and partners. Marketing, customer service, and a variety of other business functions are now capitalising on these opportunities, using new tactics and tools.
But with these opportunities come risks: damaged brand reputation, regulatory violations, privacy issues, intellectual property compromises, phishing, malware, and more.
What is less clear is who is responsible for managing and mitigating the risks tied to social media?
Within this latest white paper you'll discover:
- The Thirteen Departments Actively Engaged in Social Media
- How to Plan a Social Media Risk Management Strategy
- Actual Responses to Social Media Risk via Real-Life Case-Studies
- Necessary Steps to Take to Mitigate Risk
Simply submit your details below to download your free copy now:
Further Resources from Hootsuite
The Social Government Benchmark Report 2018
From Tweets to Impact - 8 steps to building an innovative government social media strategy
