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Coaching in an Active Nation aims to shake up the way we think about and deliver coaching.

A warm welcome, jargon-free communication and a relaxed environment are all part of our new plan to bring the benefits of good coaching to everybody.

Coaching in an Active Nation: The Coaching Plan for England aims to shake up the way we think about and deliver coaching.

Download our new coaching plan

With figures showing a third all of people who don’t play sport saying that a coach would encourage them to start, redefining what it means to coach is one of the important first steps.

Good coaches inspire people to get active and stay active – and, importantly, good coaching is good for everyone.

Time for a rethink

Whether it’s guiding people that are dipping their toe into sport and activity for the first time, accompanying others on a journey of improvement or supporting talented athletes, coaches help individuals progress faster and further than they could on their own.

While the current fantastic work of the coaching community shouldn’t be undervalued, the need for a coaching rethink is clear.

Click here for full press release