WIREDGOV

A new campaign has been launched to help deliver £1 billion benefit to the UK economy.

• new ‘Grown in Britain Global Business Programme’ launched to promote innovation and boost economy
• Mosimann’s to be official caterer for the UK at the World Expo

A new campaign has been launched to help deliver £1 billion benefit to the UK economy, Trade and Investment Minister Lord Livingston announced yesterday (17 November 2014).

The ‘Grown in Britain Global Business Programme’ has been prompted by the World Expo in Milan. The UK will showcase breakthroughs helping to provide solutions to the challenges posed by the rising global population through the agri-tech, creative industries, food and drink, healthcare, life sciences and technology sectors. 20 million guests are expected to visit the Expo.

UK Trade and Investment (UKTI) will promote these key business sectors through the ‘Grown in Britain’ campaign at major events up until 2020 including at the Rugby World Cup 2015, Rio 2016 Olympic Games and Dubai Expo 2020.

‘Grown in Britain’ builds on the successful legacy generated by the 2012 London Olympics, and will ensure the spotlight continues to shine on Britain’s excellence and innovation long after Milan Expo closes in October 2015. It will promote the UK as a destination to study, visit and do business, and show UK leadership in international development.

Trade Minister Lord Livingston said:

Britain has been at the forefront on the 20th century’s greatest innovations – from the World Wide Web to the jet engine.

Milan Expo 2015 is the perfect springboard for us to showcase the UK is still leading the charge, not just in design and technology but in a wider ambition to help meet the world’s development and sustainability needs.

The UK’s leading international businesses are expected to join the Grown in Britain Global Business campaign and fly the flag for Britain.

Globally renowned food business Mosimann’s has already signed up and will be the official caterer for the UK pavilion at Milan Expo.

The company is headed up by Anton Mosimann, the chef for the evening reception of Prince William’s wedding to Catherine Middleton.

Mosimann’s managing director Philipp Mosimann said:

We’re proud to be the official caterer for the UK Pavilion at Milan Expo. This is a special event where the world comes to see what countries have to offer.

We will ensure visitors to the UK Pavilion get a taste of the best of our national produce and are excited about developing a distinctly British menu which will add to a stand-out experience for visitors to the UK Pavilion.

We’re delighted to be part of the wider campaign Grown in Britain, which is the theme for UK participation at this global event.

Milan Expo 2015 will run from May to October 2015. Countries from across the globe including the United States and China will be taking part and showcasing their country’s creativity and innovation. The theme of Milan Expo is ‘Feeding the Planet, Energy for Life.’

The UK’s pavilion has been designed by Nottingham-based artist Wolfgang Buttress and is being constructed by Stage One in York, following an open competition. The centrepiece of the 1,910 square metre pavilion is a giant beehive constructed from aluminium. It is inspired by the unique role the honeybee plays in food pollination and by the new technology being developed at Nottingham Trent University to monitor the health of a beehive.

Notes to Editors

1. For more information please visit: Website: www.gov.uk/milanexpo2015 | Twitter: @ukpavilion2015.
2. Expo organisers anticipate 20 million expected guests with one million tickets so far sold to China. The first world fair was the Great Exhibition of 1851 which took place in the ground-breaking Crystal Palace. The event was created by Prince Albert and Henry Cole.
3. Mosimann’s menu will be sourced using seasonal products from the United Kingdom. Ingredients such as English asparagus, Jersey Royal potatoes, Cornish crab, Scottish salmon, English beef and Welsh lamb will all feature, along with beverages made in Britain.
4. UK Trade and Investment (UKTI) is the government department that helps UK-based companies succeed in the global economy. It also helps overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. It provides companies with the tools they require to be competitive on the world stage.