Government Digital Service (GDS)
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Making digital services better by engaging a diverse range of suppliers

Blog posted by: , 19 August 2016 — Digital Marketplace.

At GDS, we believe that local and central government and the wider public sector will provide better digital services for the taxpayer if they have access to a diverse group of suppliers. By diverse, we mean suppliers that are:

  • a range of sizes, from small and medium enterprises (SMEs) through to large technology companies
  • available to work in a range of places

A large part of delivering a successful digital project is also having the opportunity to choose a supplier that fits with your team’s work culture.

A big chunk of my job is to make sure that all of the above happen.

Making changes to meet the user need

I’m Gemma. I head up engagement on the Digital Marketplace. This is a service that helps government and the wider public sector find suppliers with the right technology and people at the right price.

The buying process works in cycles, or iterations of ‘frameworks’. Each framework is replaced every 6 to 9 months. When services on the Digital Services 2 (DS2) framework became available in August 2015, government buyers had access to 169 suppliers. We knew this didn’t meet the user need as well as it could, partly because government buyers didn’t have a very diverse pool of suppliers to choose from. Most of the suppliers were based in London, too.

To make things better we made lots of changes. In fact, we designed an entirely new framework. When the Digital Outcomes and Specialists framework replaced DS2 in April 2016, the supplier statistics showed there were 1,261 suppliers, and 52% of them were new to the Digital Marketplace. They are also spread more widely around the UK.

The image compares the spread of DS2 suppliers with the spread of Digital Outcomes and Specialists suppliers.

Map of DS2 and DOS supplier locations

The importance of engagement

On the Digital Marketplace blog we talked a lot about how we were encouraging suppliers to apply to sell their services to government, by making things simpler and faster for suppliers. For example, we’re simplifying the way suppliers apply to a framework and we’ve reduced the volume of legal documents by half.

However, having a strong engagement plan was also really important to increase the number of suppliers and their diversity.      

Reaching the right suppliers

For Digital Outcomes and Specialists, suppliers can provide services in 4 different categories. We started by working out which communication channels we could use to reach suppliers that sell services in these categories. We plotted it onto a matrix.

A little help from our friends

We worked with business and technology communities around the UK to hijack their communication channels, like Twitter, email newsletters and blogs. We teamed up with specialist and local communities such as SW Innovation, CodeClan and ScotlandIS, as well as larger communities including techUK, EuroCloud and The Federation of Small Businesses, which have widespread members around the UK.

Through them, we reached suppliers that were eligible to be on the framework, kept their members up to date with our progress and let them know they could apply to supply their services to government. Looking at the analytics, we identified notable spikes in traffic to the Digital Marketplace service in line with our engagement activity.

It’s good to talk

We ran 2 events to talk about the progress on the Digital Outcomes and Specialists framework. We publicised the event widely through the tech community, which lead to more than 300 suppliers attending from across the UK. The events were useful in 2 ways. Firstly, we used the feedback we gathered to help design the framework. Also, by holding the events, we told lots of people that we’re working on something that they could and should be using soon.

Blogging often

We also encouraged suppliers to apply to supply their services by blogging. We blogged regularly and used the Digital Marketplace blog in several ways, to:

  • give updates on the product
  • be open and transparent about our thinking behind our decisions
  • link to the Digital Marketplace GOV.UK guidance that users were telling us they needed
  • communicate important dates
  • link to Google forms where we gathered feedback

In the end, suppliers created over 3,000 accounts on the Digital Marketplace so they were ready to apply to supply their services to government when applications opened.

Supporting local government and the wider public sector

The supplier base is increasing and diversifying with each new framework on the Digital Marketplace, but there’s still more work to be done. We want to engage and educate buyers in both central government and the wider public sector – at the moment, local government and the wider public sector only contribute around 23% of the spend that goes through the Digital Marketplace.

Councils and wider public sector organisations work hard to deliver a better deal for taxpayers but there’s potential for even greater value for money if they use the Digital Marketplace. It’s important that we offer support and education so the benefits of using the Digital Marketplace are felt as widely as possible over the public sector.


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