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Plans ahead of referendum on Scotland's future.

Deputy First Minister Nicola Sturgeon has announced that the Scottish Government is to launch a major public information campaign ahead of the referendum on Scotland’s future.

The campaign will involve Google adverts from next week onwards, to direct people to the scotreferendum website – as well as online display advertising to direct young people and women in particular to the site, so that they know where to go for information and to get questions answered. 

In addition, the Scottish Government plans to produce a short guide to independence and the opportunities it will bring, which will be delivered to every household in Scotland in the coming weeks. 

Commenting, the Deputy First Minister said:

"The referendum on September 18th is the biggest democratic opportunity Scotland has ever had. 

We want people to be armed with the facts before they vote, which is why we are stepping up our public information campaign in the coming weeks. This will match the efforts of the UK Government in every way. 

"We have already published Scotland’s Future, the most detailed guide to a prospective independent country ever published. In the weeks ahead we will build on that, with a combination of digital activity to provide information, and a short version of Scotland’s Future.

‪ “The booklet, which will be delivered to every home in Scotland, will outline the huge opportunities an independent Scotland will bring for people, families and communities. 


"September 18th is the opportunity of a lifetime, and it is vital people know all the facts and the opportunities that a vote for independence will bring.”