WIREDGOV

The GREAT Festival of Creativity will take place from 2 to 4 March 2015 and demonstrate the best of British creativity and the role it plays in creating competitive advantage in today’s world.

The GREAT Festival of Creativity event will support British businesses looking to secure opportunities and growth in China. More than 500 world leading British companies will use the festival to reach the Chinese and global business audiences to show how British creativity can help their businesses innovate and grow.

Inspiring events

The GREAT Festivals demonstrate the best of British creativity and how British companies are the best partners to do business with across a variety of sectors including:

• construction
• design
• education
• healthcare
• fashion
• luxury goods
• technology

HRH Duke of Cambridge to open event

HRH The Duke of Cambridge will travel to Shanghai to open the Great Festival of Creativity and show his support for British businesses.

Who attends

Thought leaders, industry experts and business representatives will attend the events. Businesses will have direct access to proven creative thinkers who drive their businesses forward with imagination, innovation and flair.

Business leaders and policy makers from across the UK and Asia will discuss ideas and solutions to current and future business challenges and opportunities.

Benefits for business

Businesses attending the festival will be able to:

• hear from business representatives and thought leaders
• attend master classes, business surgeries, and networking sessions
• attend ‘meet the buyer’ sessions and talk to individuals delivering High Value Opportunities (HVOs) in China
• view examples of UK design by visiting a range of innovative design studios
• meet with government ministers, senior officials, business leaders and industry specialists from the UK and China to explore future business relationships

Support from the private sector

The festival in Shanghai is supported by leading global brands. They will host a selected business audience, providing the opportunity and platform for companies to work together and secure business wins for the UK.

Event partners

The events are being delivered in partnership with:

• principal partner: HSBC
• technology partner: PwC
• innovation partner: BBC Worldwide
• education partner: DeMontfort University
• design partner: Jaguar Land Rover (JLR)
• hotel partner: InterContinental Hotels Group
• airline partner: British Airways

How to attend the festival

Find out more about the event including how to attend

Previous festival events

Turkey hosted the first “GREAT Festival of Creativity” from 20 - 22 May 2014 in Istanbul.

The festival attracted 1500 guests, including 146 British and 333 Turkish companies. 42 companies took part in 3 accompanying trade missions for healthcare, luxury and creative cities.

Photos from the GREAT Festival of Creativity: Turkey

Panel session at the Great Festival of Creativity events in Istanbul.

One-to-one meeting at the GREAT Festival of Creativity in Turkey.

British Ambassador to Turkey addressing some of the delegates at the Great Festival of Creativity reception in Istanbul.