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The local impact of business
81% of people trust ‘local businesses’ compared with 57% who trust business as a whole.
The Great Business Debate is currently focused on the local impact of business and through polling has found that people have dramatically higher levels of trust in businesses in their area than they do in UK business as a whole.
Click here for the full results of the GBD YouGov survey
The survey of over 4,000 people across the country shows that, when people’s feelings about business are determined by their direct experience, they are overwhelmingly positive - but that this often fails to translate into support for business generally.
Our key findings are:
81% of people trust ‘local business’ compared with 57% who trust business as a whole
64% more likely to trust a business with a strong presence in their area
55% agree local businesses often support other businesses in the area by sourcing locally
53% agree businesses in their area are proud to be part of the community
Through The Great Business Debate, we’re encouraging individuals to recognise these contradictions about trust in local business vs business as a whole and are calling on businesses to tell the story of their contribution to communities, jobs and investment more convincingly.
For more information please contact anthony.robinson@cbi.org.uk
