WIREDGOV

The winners of the 2014 CIPD Recruitment Marketing Awards (RMAs), in association with People Management magazine, were announced recently at a black tie event at The Brewery in London. 

Digital agency andsoMe won the overall ‘Grand Prix’ Award, as well as the prize for ‘Best Use of Social Media,’ for their campaign with Boots, which started last June with the challenging intention of recruiting 8,000 temporary Christmas assistants. The campaign focused on online and social media channels, using the hashtag #ReadyforXmas to draw attention to a number of vacancies in Boots stores across the country.

Peter Cheese, Chief Executive of the CIPD, said: “andSoMe’s campaign for Boots was a great example of how the diverse range of channels available to recruiters can work together to create an exciting and engaging campaign. That particular campaign focused on a seasonal recruitment need, but it’s important to remember that the job for many recruiters is not just about filling gaps now, but helping build sustainable and future-fit organisations. That’s why it was great to see amongst the other entries so many fresh and original ideas for reaching clear target audiences, delivering impactful and engaging campaigns built not just on great creative and content, but also on credible and authentic storytelling.”

Anthony Moran, Marketing Director of Redactive Media Group, said: “Last night over 450 senior industry professionals attended the CIPD RMAs where we crowned winners across 19 categories. These deserving winners demonstrated innovation and creativity to deliver tangible results and make a lasting business impact.’’

Havas People, Bernard Hodes, Stafford Long and TMP World Wide also did particularly well at the Awards, winning more than one award each for their pioneering work.

In addition to the ‘Grand Prix’ Award, there were eighteen other Awards that were presented on the night.  The winners in each category were:

Best Art Direction

Havas People - Ministry of Defence

TMP Worldwide – FCO Services – Highly Commended

Best Press Advertisment

WDAD Communications - Bidwells

Best Outdoor Campaign

Havas People - Direct Line Group

Best Use of Copywriting

Stafford Long - Barclays

Best Diversity Initiative

Thirty Three - EDF Energy

Penna/Mediacom - Met Police CKP – Highly Commended

Best Employer Brand

Bernard Hodes - Carphone Warehouse

Best Graduate Initiative

Stafford Long - Barclays Digital Assessments

AIA Worldwide – Thales – Highly Commended

Recruitment Effectiveness

Bernard Hodes – Enterprise Rent-A-Car

Chatter Communications - Manchester Airport Group – Highly Commended

Best Digital Solution

TMP Worldwide – GCHQ

Best Use of Mobile

Omobono - Accenture

Best Use of Social Media

andSoMe - Boots

Best Use of Video

TMP Worldwide – Rolls-Royce

Best Recruitment Website Below £50,000

Wave - Bloomberg

Best Recruitment Website Above £50,000

Bernard Hodes – Enterprise Rent-A-Car

Best In-House Recruitment Team

Virgin Money

Best Internal Communications

CA3 - RBS

Campaign of the Year

Pink Squid – Jaguar Land Rover

Agency of the Year

AIA Worldwide

Grand Prix

andSoMe - Boots