Cracking Ideas amongst UK’s young people
20 Jun 2014 12:47 PM
Innovative young people
from England, Wales and Scotland have been awarded national prizes in the
Cracking Ideas 2013-14 competition.
Three innovative young people
from England, Wales and Scotland have been awarded national prizes in the
Cracking Ideas 2013-14 competition at a ceremony held at the M Shed Bristol
yesterday (19 June 2014). The competition is run by the Intellectual Property
Office and Aardman Animations, creators of Wallace and Gromit.
This year’s competition
required pupils to devise a food related gadget or come up with a taste,
highlighting the intellectual property attached. This included a new gadget or
product (patents), the visual appearance of said product (designs), a brand or
logo to accompany the idea (trade marks) and any other creative elements
(copyright) such as a catchy jingle.
The UK winners
are:
Age 4 to 7 years category
– Poppy Westhorpe, South East England
Poppy invented the ‘Magic
Spray’ to make her sister eat healthier food. The magic spray makes
‘all the bad tastes of vegetables’ disappear.
Age 8 to 11 years category
– Isaac Fender, South Wales
Isaac invented the amazing
‘Waste No More Good Machine’ which allows you to store the best
before dates of all the food you buy, alerting you what needs to be used up to
reduce the volume of food going to waste.
Age 12 to 16 years category -
Emma Ann Eales, South-East Scotland
Emma invented the
‘SciCook’ which makes whatever food you want. By linking your Apple
or Android device, you can keep up to date on the progress of your food on the
go. It also recognises the scientific aspect of your food.
The worthy winners fought off
tough competition from over 4,000 entrants and were each presented with an
original trophy created by Aardman Animation studio and animation
software.
Lord Younger, Minister for
Intellectual Property said:
I was hugely impressed by all of
the cracking ideas entered in to this year’s competition. They speak
volumes about the ingenuity and talent of all the entrants. We must actively
support this kind of creativity and help young people translate their ideas
into brilliant inventions. It is key that we educate them in how to protect and
make the most of their creations.
I congratulate the winners today
on their outstanding effort and I am sure that they can look forward to bright
futures.
Merlin Crossingham, Creative
Director at Aardman Animations said:
I thought I’d seen it all
but yet again there are some ingenious inventions in the finalists. I’m
really glad to see the creative juices are still flowing. Long may it
continue!
The competition is part of the
Intellectual Property Office’s Cracking Ideas campaign headed by Wallace
and Gromit, which aims to encourage innovation amongst school
children.
Notes for
editors
- For photographs of the day, or
interview opportunities please emailideas@crackingideas.com or telephone 01633
814152.
- Cracking Ideas is a
government-backed project and uses a combination of lesson plans, activity
packs, challenges and dedicated website, to encourage innovation and creativity
amongst children aged 4 to 16 years all with links to the UK
curriculum.
- The Intellectual Property Office
(IPO) is an executive agency of the Department for Business, Innovation and
Skills (BIS) and is responsible for the national framework of intellectual
property rights, comprising patents, designs, trade marks and
copyright.
- The IPO’s role is to
help manage an intellectual property system that encourages innovation and
creativity, balances the needs of consumers and users, promotes strong and
competitive markets and is the foundation of the knowledge-based
economy.
- The IPO operates in a
national and an international environment and its work is governed by national
and international law, including various international treaties relating to
intellectual property to which the United Kingdom is a party