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Special Report

Birmingham City Council Achieving Sustainability and Reducing Landfill

Kyocera

 
Birmingham City Council is the largest local authority in the UK and the largest council in Europe.  The sustainability strategy for the city as a whole involves the council in scrutinising all of its own activities, but also working in partnership with others to work towards sustainability.
 
A Sustainability Purchasing and Procurement Policy has been implemented within the council since 1999. 
 
The policy encourages the different departments within the council to:
 
* review whole life costs before specification
 
* specify green alternatives and
 
* buy from approved & sustainable suppliers
 
Birmingham’s response to the current ‘green’ climate is to increase low carbon purchasing.  Key to this is to raise awareness of the importance of sustainable procurement and enabling individuals to make an informed choice
 
Birmingham City Council is currently using Kyocera multi-function devices to help reduce:
 
* its carbon footprint
 
* its paper consumption and
 
* the volume of consumables used in the its printing equipment
 
They were also keen to reduce the amount of waste generated as there is a lack of landfill around the Birmingham area, highlighted in their sustainability policy.
 
Kyocera is one of four suppliers that supplies Birmingham City Council – the majority of the machines supplied being MFDs (multifunctional devices).
 
The Council chose Kyocera because of price and superior back-up service & support which is provided by partner Altodigital, the supplier of Kyocera equipment.  In terms of MFDs,  Kyocera’s green credentials all ticked the right boxes.
 
Councillor Paul Tilsey, Deputy Leader of Birmingham City Council said: “Birmingham City Council has a wide array of printing machines all taking cartridges at a considerable expense.  Since installing the Kyocera multi-functional devices, we have not only saved in procurement, but also in running costs.  The devices have also helped us in reducing our energy consumption so choosing Kyocera was a win, win, win situation.
 
Before the MFDs were introduced, the council offices were crowded with many different devices, such as printers, copiers and fax machines scattered throughout the buildings.
 
Now the MFDs have been deployed, the Council have found document management much easier as the machines do all the tasks they require and there is more space as the stand-alone machines have been replaced.
 
Birmingham City Council went through a very stringent process to select the suppliers which also included Sharp, Toshiba and Ricoh.
 
Councillor Tilsey explained: “Kyocera showed that they had a much higher commitment to sustainability and we were therefore happy to work with them.”

 

Altodigital has been providing essential maintenance & support for the MFDs that have been installed in the council.  
 
They proposed a Kyocera solution mainly because the environmental issue was key to the Council.  Darryl Polden of Altodigital said: “When we looked through the criteria Birmingham City Council provided us with, Kyocera stood out.  Birmingham City Council has more than 6,000 devices in the field.  Kyocera was selected as an approved supplier because of the strong relationship we had with Kyocera and the devices’ low running costs were the key selling point.”
 
The council was concerned about its printing strategy because the majority of laser printers do generate do a lot of waste; the cartridges they use are made up of over 60 parts, comprising of numerous different types of material and nearly always end up in landfill.
In comparison, Kyocera’s toner cassettes use ECOSYS Technology and are made up of only 5 components, all made of recyclable plastic and are easier & cheaper to dispose of, which makes a significant impact on Birmingham’s sustainability targets.
Councillor Tilsey continued: “We have a target to reduce our CO2 emissions by 60% by 2026 (much earlier than the Central Government target of 2050).  Both Birmingham City Council and Kyocera share the same ambitions and long term targets of reducing their carbon footprint and recognising the sustainability agenda, therefore our partnership is mutually compatible for all organisations.”
 
In addition to the environmental requirements, the cost, reliability of the machines and the service, support & back up were also key factors in the Council’s decision to partner with Altodigital and Kyocera.
 
Councillor Tilsey confirmed: “It’s saving us a lot of money, we have a target of £5 million by 2011and we have already saved £3.1 million so it’s cost effective already.”
 
The council has looked at the total cost of ownership (TCO) of different devices in great depth and put a block on any new printer purchases.
 
It has decreed that all council offices, schools and council-run organisations should use MFDs instead.  It is the council’s aim that single function printers will only be allowed where the business requirement is essential and the rest will be MFD devices.
 
Since installing the Kyocera printers, the Council has found them to be reliable: “The printers have performed just as required,” says Councillor Tilsey.  “Whenever we have had to contact Kyocera or Altodigital’s technical support team we have found that the problem is solved efficiently.  We are now able to devote more budget to other areas due to the savings that we make on our printing fleet, which enables us to adopt new ways of more flexible working and ensure that we provide the best service for the community.
 
We chose Kyocera because of price and superior back-up service and support which is provided by Altodigital. In terms of MFDs, Kyocera’s green credentials all ticked the right boxes.”
 
 
Summary of Case Study
* Council chose Kyocera because of price and superior back-up service & support
* Since installing the Kyocera MFDs, we have not only saved in procurement, but also in running costs. 
* Before the MFDs were introduced, the council offices were crowded with many different devices
* Laser cartridges they use (before Kyocera) are made up of over 60 parts most of which end up in landfill
* BCC have a target of £5m by 2011and have already saved £3.1m
* Council has found them to be reliable
 

Engagement with the Environment Survey
 
A recent online survey by Kyocera revealed Public sector is least likely to trying to achieve carbon neutral status whilst the IT/technology sector is the most likely.
 
Furthermore the Kyocera ‘Engagement with the Environment’ Survey found that:

* 39% of respondents feel the desire to be environmentally responsible comes from the company board or management, 37% feel it comes from external factors whilst 22% believe it comes from employees.

* 50% believe senior management are responsible for ensuring the company complies with environmental policy/measure whilst 34% believe its an environmental group or committee. However, the majority (50%+) of respondents feel that the best way to reduce wasted resources is through personal endeavour

* Budget constraints (54%) are the biggest barrier to companies becoming more „green‟ whilst lack of attention paid to engaging employees (40%) is the second biggest barrier. However, 60% of respondents believe that current concerns around the economic downturn will encourage more people to act in an environmentally conscious way as the cost of fuel and resources increases (65% IT Managers)

Click here to receive the full results from Kyocera’s Engagement with the Environment’ survey
 
 
Further information
Green Card Conference 2008 is Kyocera Mita’s environmental programme, helping their customers to develop eco-efficient document strategies.  This is reflected in the Kyocera Corporation business development strategy which supports efforts to create information and communications technologies that take into account environmental preservation and the quality of life. (Full details and copies of presentations)

Contact information:
Rob Attryde
Kyocera Online Marketing Manager
Tel: 01189 311500

Email: Robert.Attryde@kyoceramita.co.uk


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