Latest Whitepaper – Social Media in the Public Sector (Author, John Shewell, Head of Communications at Brighton & Hove City Council)
In the face of austerity measures and real change in the public sector, communication has undergone its own quiet revolution. Where local public services need to find more efficient and effective ways to engage with people, social media is proving to be an invaluable new tool.
Public sector organisations have been experimenting with social media over the last few years. Age-old industries are turning to modern technology to reach their audience, using a medium that is mutually used by people of all backgrounds and ages. But how are different public sector bodies using social media and what impact is it having?
In a recent white paper, John Shewell, Head of Communications at Brighton & Hove City Council, provides an in-depth view, explaining the benefits and opportunities of social media for communications with case studies from the Department of Health, Greater Manchester Police and London Fire Brigade.
This is one of a series of whitepapers from DWPub, covering many aspects of tactical and strategic PR. DWPub is a media specialist which supports numerous public sector clients. DWPub helps organisations connect, collaborate and engage with stakeholder communities more effectively every day.
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