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UK online centres and NHS Choices team up to get health info out to all

Thousands of people across England could get a helping hand to get onto NHS Choices and find a wealth of health information online.

A new partnership between the NHS Choices website and UK online centres seeks to increase awareness of the range of information available, and support people without IT access or surfing skills to get to grips with both computers and the NHS Choices site.

More than 300 UK online centres will form a network of NHS Choices Community Champions, led by a flagship centre in each region. Over the next 12 months, they aim to reach more than 150,000 people, and drive both understanding and use of the www.nhs.uk website.

Managing Director of UK online centres, Helen Milner, said: “More than a third of adults in this country still aren’t using computers and the internet, and increasingly that means they’re excluded from the enormous amount of public information available to the rest of us at the click of a mouse. What’s more, those already at a social or financial disadvantage – arguably those in most need of public information or services – are three times more likely to be on the wrong side of the digital divide.

“UK online centres target the web-phobic or dismissive, and have already helped millions of digitally excluded people find out what they could do on the internet, and what the internet could do for them. This is the first time a public website has sought to use the UK online centres network to help it reach a wider, potentially off-line audience, and I hope we’ll be able to establish a model other government departments might adopt in the future. Meanwhile, I’m looking forward to seeing the initiative help NHS Choices find new users, and new users find out more about health, fitness and the NHS services available to them.”

Beverley Bryant, Programme Director of NHS Choices, added: “NHS Choices is a response to the 21st century challenges of achieving better health and wellbeing and delivering high-quality personalised services for all. For its users, NHS Choices will become their personal health manager; containing information on over 700 conditions and treatments, directories of local services and lifestyle tips. It will also become their social network for health, connecting people with similar interests, whilst encouraging the exchange of healthcare experiences.

“By linking up with UK online centres, NHS Choices will have access to over 150,000 users who otherwise would not have access to the site – helping to bridge the inequality gap and improve the health of those who need it the most”.


For more information please contact:
Abi Stevens, UK online centres, on 0778 666 0689, astevens@ufi.com Carl Shoben, NHS Choices, on 020 797 21812, Carl.Shoben@dh.gsi.gov.uk

Notes to editors

• Helen Milner will be speaking at the third National Digital Inclusion Conference, taking place in London on Tuesday 29 April. The Conference, hosted by Civic Conferences in association with UK online centres and DC10 Plus, will be chaired by Matthew Taylor, Chief Executive at the RSA and will explore the both the digital state of the nation and the need to explore how best to reach the final third of the population still not using computers and the internet. Other speakers will include Minister for schools Jim Knight MP, Minister for Digital Inclusion Paul Murphy MP, Baroness Andrews OBE from the Department of Communities and Local Government, Tanya Byron, author of the recent Byron Review, plus representatives from BT, Microsoft, EICTA and the EU-E Inclusion Directorate.

For more information about the Conference or to book your place, please visit www.civicconferences.co.uk or contact Rebecca Lovatt, Civic Conferences, 0207 378 0422 - rebecca.lovatt@civicregeneration.co.uk .

• UK online centres provide millions of people with access to technology and support in using it. They offer free or low cost access to the internet and email, deliver online courses and encourage people to progress onto further learning. UK online centres are managed by Ufi, the organisation also behind learndirect. For more information please visit www.ukonlinecentres.com

• NHS Choices is the single most reliable and important source of health care information for the public online, empowering individuals to make informed decisions about their health. It brings together information and services from sites such as NHS Direct and Healthspace, as well as detailed information on over 700 conditions and treatments, lifestyle tips and directories of local services. For more information please visit www.nhs.uk

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