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New National billboard campaign to unite communities against knife crime
A new national billboard campaign encouraging young people and communities to stand together against knife crime was launched today by Home Secretary Jacqui Smith.
The new interactive campaign will run in phases throughout the next three months in urban, residential areas across England and Wales, including the ten areas involved in the Tackling Knives Action Programme. Young people will be encouraged to show their support by adding their own anti-knife photo pledges to the Bebo website. Their images will then be included on later versions of the posters in the series which will be unveiled by the Home Secretary next month.
Home Secretary Jacqui Smith said:
"I want young people to stand united with us in the fight to tackle knife crime and send a clear message that weapons won't be tolerated on our streets.
"Over 60,000 young people have visited the "It Doesn't Have to Happen" page on Bebo and the site has over 6,000 friends.
"The vast majority of young people are honest and law-abiding and it is crucial that we all spread the message more widely that carrying a knife is not acceptable. We can't do this alone - we need the help of local communities to make a stand."
The new billboards are the latest step in the Government's £3 million national marketing campaign, "It Doesn't Have to Happen", which was launched in May this year.
The campaign, created by young people, for young people, has used radio and viral adverts to reach its target audience and direct them to a dedicated page on the Bebo social networking site where they can come together in the fight against knife crime. So far 2.2 million young people have seen the adverts on websites and 1.7 million people have heard the radio adverts.
NOTES TO EDITORS:
1. More details about the anti-knife crime campaign can be found at: http://www.bebo.com/itdoesnthavetohappen
2. The ten areas taking part in the Tackling Knives Action Programme are London, Essex, Lancashire, West Yorkshire, Merseyside, the West Midlands, Greater Manchester, Nottinghamshire, South Wales and Thames Valley. The Programme, which will run until March 2009, is delivering tough enforcement combined with education, prevention work and information campaigns designed to keep youngsters on the right track.
3. For PDF's of the billboards, please contact the Home Office Press Office Newsdesk on 0207 035 3535.
4. Billboards are going live in the following areas on the following dates:
Town Name Address Postcode Date posters Poster End
go live Date
HARINGEY SEVEN SISTERS STN, N15 5LE 17/11/2008 05/04/2009
772 SEVEN SISTERS ROAD
HARINGEY TURNPIKE L ANE N8 0EP 17/11/2008 05/04/2009
SOUTHWARK CAMBERWELL NEW RD SE5 0RP 17/11/2008 05/04/2009
C/O CAMBERWELL STN RD
SOUTHWARK SOUTHWARK PK RD CO SE16 4TZ 17/11/2008 05/04/2009
DRUMMOND RD
WALTHAM FOREST SELBOURNE RD C/O E17 9QF 17/11/2008 05/04/2009
HOE STREET, WALTHAMSTOW
WALTHAM FOREST 95-97 HOE E17 4SA 17/11/2008 05/04/2009
ST/MILTON RD
SLOUGH RAGSTONE ROAD, SL1 2PW 03/11/2008 05/04/2009
RAILWAY BRIDGE
SOUTHEND-ON-SEA 23-27 SOUTH CHURCH SS1 2RH 07/11/2008 09/04/2009
AVE,SOUTHEND ON SEA
BIRMINGHAM 289 ROOKERY B21 9PT 03/11/2008 05/04/2009
RD/UPLANDS RD, HANDSWORTH
BIRMINGHAM HANDSWORTH NEW RD B18 4PG 03/11/2008 05/04/2009
FCG BOULTON RD
BIRMINGHAM GROVE LANE, 28 NR B21 9EP 03/11/2008 05/04/2009
UNION ROW, HANDSWORTH
COVENTRY STONEY STANTON RD CV6 5FS 03/11/2008 05/04/2009
ADJ 657
WOLVERHAMPTON WEDNESFIELD RD 191 WV10 0EN 06/11/2008 08/04/2009
DERBY MONKS STREET DE22 3QB 05/11/2008 07/04/2009
LEICESTER MELTON RD/MOIRA ST LE4 6PN 03/11/2008 05/04/2009
BELGRAVE
NOTTINGHAM ALFRETON RD NG7 5LX 03/11/2008 05/04/2009
451,RADFORD
NOTTINGHAM RADFORD RD ADJ 524 NG7 7EA 04/11/2008 06/04/2009
OXFORD GARSINGTON OX4 6NQ 07/11/2008 09/04/2009
RD/COWLEY STATION APP (BR)
STOKE ON TRENT MARSH STREET, ST16 3BG 03/11/2008 05/04/2009
HANLEY
MANCHESTER MOSS LA EAST,CNR M14 4LZ 05/11/2008 07/04/2009
BROADFIELD RD,MOSS SIDE
MANCHESTER 20 UPPER LLOYD M14 4HZ 03/11/2008 05/04/2009
STREET
MANCHESTER 438 CHEETHAM HILL M8 9LE 03/11/2008 05/04/2009
ROAD
LIVERPOOL 120 PARK ROAD L8 8DH 07/11/2008 09/04/2009
LIVERPOOL PRIORY ROAD 20 L4 2RY 03/11/2008 05/04/2009
ANFIELD
LIVERPOOL 221 LOWER HOUSE L11 2SJ 03/11/2008 05/04/2009
LANE
BLACKBURN 156 ACCRINGTON RD BB1 1UG 04/11/2008 06/04/2009
BLACKBURN 80 WHALLEY BANKS BB2 1PB 03/11/2008 05/04/2009
SHEFFIELD FIRTH PARK R ADJ S5 6WL 03/11/2008 05/04/2009
89 FIRTH PARK
BRADFORD LITTLE HORTON LN BD5 9ER 03/11/2008 05/04/2009
769 BRADFORD
HUDDERSFIELD 7 THE TRIANGLE HD1 3JD 07/11/2008 09/04/2009
PADDOCK FOOT
LEEDS 73 RAGLAN ROAD LS2 9DZ 04/11/2008 06/04/2009
LEEDS 273 TONG ROAD LS12 4NQ 03/11/2008 05/04/2009
KINGSTON UPON ANLABY ROAD HU3 6UL 03/11/2008 05/04/2009
HULL BOOTHFERRY ROAD ROUNDABOUT
N'CASTLE UPON WELBECK BINGO NE6 2PR 03/11/2008 05/04/2009
TYNE SCROGG RD C/O BYKER ST
SUNDERLAND 76 SUFFOLK ST C/O SR2 8RR 03/11/2008 05/04/2009
LINDSAY CLOSE
BRISTOL ASHLEY RD 109 BS6 5NE 18/11/2008 06/04/2009
CARDIFF LLANDAFF NTH,OPP CF14 2LP 05/11/2008 07/04/2009
GARAGE,STN RD,LLANDAFF
CARDIFF SOUTH PARK ROAD CF24 2LU 03/11/2008 05/04/2009
SWANSEA SIDE WALL OF 10 SA1 8AT 03/11/2008 05/04/2009
THOMAS ST, SWANSEA CH
READING GOSBROOK RD CNR RG4 8DG 06/11/2008 08/04/2009
GEORGE ST READING
READING 409-411 OXFORD RG30 1HA 03/11/2008 05/04/2009
ROAD
PORTSMOUTH GOLDSMITH AVE OPP PO4 0AN 17/11/2008 05/04/2009
LIDL STORE.FRATTON
PORTSMOUTH GOLDSMITH AVE OPP PO4 0AN 03/11/2008 16/11/2008
LIDL STORE.FRATTON
SOUTHAMPTON 320 SHIRLEY ROAD SO15 3HT 03/11/2008 05/04/2009
LUTON BURY PARK LU1 1HB 03/11/2008 05/04/2009
ROAD/WALDECK STREET
BLETCHLEY SAXON ST NR STN MK2 2JU 03/11/2008 05/04/2009
FCG TFC TO QUEENSWAY
NORWICH CARROW RD,ADJ NR1 1JN 04/11/2008 06/04/2009
RAILWAY BRIDGE
PLYMOUTH LIPSON VALE BRIDGE PL4 7HX 03/11/2008 05/04/2009
020 7035 3535
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