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From Headlines to Deadlines - Moira Stuart to star in new tax ads
From Headlines to Deadlines - Moira Stuart to star in new tax ads
Moira Stuart was officially unveiled today as the new face of HM Revenue & Customs' (HMRC) Self Assessment advertising campaign.
The well-known newsreader and presenter will star in ads publicising the new 31 October deadline for paper tax returns, as well as the 31 January deadline for online tax returns.
The new TV ads, which begin next week, feature Moira popping up in unexpected places to remind people of the deadline dates - the first will run in October, with the second following in January. Moira will also be appearing on billboards and posters, and in press and online ads, encouraging people to beat the deadlines and file on time.
A new video podcast, launched today by HMRC, features Moira talking about her new role, the October TV ad, and help and advice on filling in your tax return. It's available free from HMRC's podcast pages at http://www.hmrc.gov.uk/podcasts or the campaign website at http://www.businesslink.gov.uk/selfassessment or from YouTube at http://uk.youtube.com.
Launching the campaign, HMRC's Head of Marketing, Simon Vessey, said:
"It's great news that Moira's fronting our Self Assessment campaign. She's a household name that people naturally tune into and trust, and that's essential when you're communicating a major change like the 31 October paper filing deadline."
If you need any help with your Self Assessment return, you should visit the HMRC website at http://www.hmrc.gov.uk/sa or call the Self Assessment helpline on 0845 9000 444, which is open seven days a week, from 8.00am to 8.00pm.
Notes to editors
1. The video podcast is available for download by the media on Wednesday 24 September by visiting http://www.hmrc.gov.uk/podcasts and following the instructions.
2. More than 9m self assessment tax returns are issued every year by HMRC. Last year, around 5.2m people filed on paper, while 3.8m people filed online.
Issued by HM Revenue & Customs Press Office
Press
enquiries only please contact:
Tel: 020 7147 2318 / 0051
Website http://www.hmrc.gov.uk
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