Highways Agency
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Highways Agency reminds road users to 'Think Bike' and 'Keep your shiny side up' over the Bank Holiday weekend
The Highways Agency, working with the Shiny Side Up partnership, is placing bike safety awareness signs at safety hot-spots across England's trunk roads in preparation for the August Bank Holiday weekend.
The August Bank Holiday is one of the peaks of the biking season, being the last big biking weekend of the summer. The temporary warning signs reflect the increased number of bikers using the trunk road network over the Bank Holiday weekend. More than 600 signs are being placed across England's trunk road network to warn bikers and other road users of safety risks.
The signs warn bikers of safety risks such as known accident hot-spots, bends with poor visibility and locations where vehicles may be turning into or out of side roads. They also remind other road users to 'Think Bike' and to check their mirrors before turning.
Joanna Goulding, from the Highways Agency's Road Safety & Risk Team, said:
"The name Shiny Side Up reflects the bikers' saying "Keep your shiny side up" - implying that the rubber side should stay firmly on the road. We want to reduce the number of casualties suffered by bikers on the trunk road network. This is why we are putting these signs in place, and why we are committed to supporting the Shiny Side Up partnership."
Notes to Editors
1. The Highways Agency is an executive
agency of the Department for Transport. We manage, maintain and
improve England's motorways and major A roads on behalf of
the Secretary of State.
2. The Highways Agency traffic information website is at http://www.highways.gov.uk/trafficinfo
3. For real-time traffic information, the Highways Agency 24-hour voice activated telephone service is on 08700 660 115. (Calls from BT landlines to 0870 numbers will cost no more than 8p per minute; mobile calls usually cost more).
4. To check the latest road conditions before leaving the house or office, people can listen to Traffic Radio on DAB digital radio. It's also available at http://www.trafficradio.org.uk
5. For general information about the Highways Agency and its work, visit the Highways Agency website http://www.highways.gov.uk, or telephone the Highways Agency information line on 08457 50 40 30 at any time. (Calls to 0845 numbers cost no more than 3p/min from BT residential landlines. Call charges from other and mobile networks may vary.)
For further information please contact Mark Powell on 0121 687 4078.
Out of hours the Highways Agency Duty Press Officer can be contacted by phoning 020 7081 7443.
