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A new online knowledge hub, CultureHive, will launch on Tuesday 23 April to support the arts and culture sector to produce successful marketing campaigns and develop audiences, as part of Arts Council England's Audience focus initiative.

CultureHive is a significant part of the Arts Marketing Association (AMA) and The Audience Agency's national three-year programme to share and implement best practice in cultural marketing across the sector.

The £900,000 three-year programme has been commissioned by Arts Council England as part of its large scale Audience focus initiative.

How CultureHive can help you

CultureHive.co.uk is a free online knowledge hub which will help arts and culture organisations to increase their audiences, visitors and ticket sales through professional and inspiring marketing campaigns.

Featuring case studies, toolkits and the latest national and international marketing news, it will support the sector to:

• keep up to date with the latest thinking, trends and developments
• find answers to particular marketing and audience development challenges
• identify tried-and-tested solutions that have worked for other organisations
• learn new techniques and tools for reaching and developing audiences
• save money and time by instantly accessing a wealth of resources in one place

The website is set to launch on Tuesday 23 April.

Find out more

There are still some limited places left at the free CultureHive launch event in Margate on Tuesday 23 April. To book your place and find out more about CultureHive, visit the AMA website.

You can also find out how arts and culture organisations can take part in the AMA and Audience Agency's national best practice programme by visiting The Audience Agency website.

For further information about our wider Audience focus initiative to increase audiences for arts and culture, visit our funding pages.