- 10,000 new homes in distinct residential neighbourhoods
- 24,000 permanent jobs
- Peninsula Central - a new business district for London
- 150 new shops and restaurants
- 1.6 miles of river frontage; the distance between Waterloo and London Bridge
- 48 acres of open spaces and parks; the size of Green Park
- Extensive new community and leisure facilities
- The O2 entertainment destination delivered and operated by AEG Europe
- Excellent transport links, situated in zone 2 on the Jubilee line
- Aspiration for the highest environmental standards for new buildings