Mr Jones recently told Assembly Members that an official response had been submitted to the UK Department for Culture Media and Sport’s (DCMS) consultation on whether product placement should be allowed on television.
The response was put together with the Minister for Health and the Minister for Social Justice.
Alun Ffred Jones said:
“The Welsh Assembly Government believes that a relaxation of existing rules on product placement could have a negative impact on public health policies that have been developed in Wales over recent years.”
“The current rules regarding product placement help to limit any negative impact that television might otherwise have. Any short-term economic benefits associated with the relaxation of these rules are, in our view, outweighed by the potential long-term impact of allowing greater prominence for products that are harmful to public health.”
“Our response focuses in particular on the damaging impacts that would be associated with greater prominence for alcohol, tobacco and certain food and drink products.”
Related Links
Working with the UK Government to support publishing, film and broadcasting in Wales.