WGPlus (Archive)

Better behaviour costs less

New research from two leading local government think tanks has found that, whilst 93% of local councils are reporting cuts to street scene & public realm budgets, there is still an urgent need for councils to adopt different approaches to cope with the budget cuts.

In ‘Park Life, Street Life: Managing demand in the public realm’ researchers from APSE and NLGN argue that councils could save money by ‘reducing demand on services like litter-picking, by using behaviour change tools and techniques’.

Researched Links:

NLGN - Nudge & budge your citizens to reduce demand on hard pressed council services

Behavioural Exchange 2015 opening speech

Government saves £330m for taxpayers through more efficient communications

Applying behavioural insights to charitable giving

CRUK - Friendly nudge prompts 40% to visit GP

Nudge or Think: What works best for our society?

Government's Nudge Unit goes Global

School choice has been “nudged” in a new direction as DFE adopts behavioural economics

Nudging in isolation not enough for healthy behaviour change, say peers

Changing Behaviours: Opening a new conversation with the citizen

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