WGPlus (Archive)

Evidently it’s not just little girls that are made of ‘sugar & spice and all things nice’

A new campaign has launched encouraging parents to get “Sugar Smart” and take control of their children’s sugar intake.  The Change4Life campaign follows revelations that 4-to-10 year olds consume over 5,500 sugar cubes a year, or around 22kg - the average weight of a 5-year-old.

A new Sugar Smart app has been launched to help parents see how much sugar there is in everyday food & drink. The free app works by scanning the barcode of products and revealing the amount of total sugar it contains in cubes and grams.  Change4Life has created an eye-opening short film to warn parents about the health harms of eating & drinking too much sugar, including becoming overweight and tooth decay.

Researched Links:

DH:  5 year olds eat & drink their body weight in sugar every year

LGA:  Bottles & cans of alcoholic drinks should include calorie count signs

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Ways to highlight problem

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PHE urges parents to cut sugary drinks from children’s diets

LGA:  Soft drinks firms must commit to sugar reduction in popular drinks to combat obesity crisis, say councils

New drive to cut the amount of sugar Welsh children eat and drink

LGA:  Cost of tackling obesity set to rise by tens of millions for councils

AI & Data4Good