Social media has introduced a wide array of opportunities for public sector organisations to engage with customers, employees, and partners. Marketing, customer service, and a variety of other business functions are now capitalising on these opportunities, using new tactics and tools.
But with these opportunities come risks: damaged brand reputation, regulatory violations, compliance and privacy issues, intellectual property compromises, phishing, malware, and more.
What is less clear is who is responsible for managing and mitigating the risks tied to social media?
This report will outline a framework for assigning roles and responsibilities and explain how organisations can prepare themselves for real-world risk scenarios.
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