|Remember it’s YOUR personal data|
The ICO has launched the ‘Be Data Aware’ campaign to help people understand how organisations might be using their data to target them online, and how people can control who is targeting them.
This includes understanding how organisations use people’s data to reach them with social media adverts to market goods or services and for political marketing. The ICO’s ongoing investigation into the use of data analytics for political purposes has uncovered the ‘behind the scenes’ processing of personal data, including algorithms, analysis, data matching and profiling that involves people’s personal information.
One of the recommendations from the investigation was for the ICO to continue to educate the public on the impact of new and developing technologies and the use of data analytics in political campaigns. The Be Data Aware campaign does just that.
With a number of resources, including downloadable factsheets on privacy & advertising settings, information about people’s right to be informed and explanations of how online microtargeting works, this new campaign reminds people of their rights under the GDPR and how to exercise them.Since 25 May 2018, the ICO has the power to impose a civil monetary penalty (CMP) on a data controller of up to £17m (20m Euro) or 4% of global turnover. To report a concern to the ICO go to ico.org.uk/concerns.
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