|We can’t all live & work in London!|
Vodafone recently published a report entitled “Brain Gain: How to attract, retain and reconnect digital talent”, that examines how regions across the UK can attract & retain digital talent and jobs.
At the heart of the report is an attempt to understand why over 100,000 people have left the regions they lived & studied in within 6 months of graduating in order to start work elsewhere, with London as the main beneficiary – and identify ways in which regions could reverse this trend.
To illustrate the extent of the skills challenge; 32% of graduates who came from London, but went to university elsewhere in the country, returned to London to work after finishing their course. By way of contrast, only 15% of graduates who came from the North East and went to university outside of the region went back to work in the North East region after finishing their course.The report highlights how regions & places need to be far better at attracting & retaining talent by attracting what is calls ‘brain gain’ policies.