|When they need Media Consultants to ‘sell’ the concept, one wonders as to the merits of the proposals|
Expensive ‘guerrilla marketing’ tactics are to be used to persuade people in Yorkshire, Humber and north Lincolnshire that ‘the noise’ about NHS cuts needs to be ‘turned down’.
Marketing & communications specialists were asked ‘to express an interest’ in the £10,000 9-month contract to run from April for the Humber, Coast and Vale Sustainability and Transformation Plan (STP). Unite, the union with 100,000 members in the health service, said that such ‘bizarre’ expenditure when the NHS was faced with a financial crisis was ‘completely unacceptable’.Unite national officer for health Sarah Carpenter said: “The protests against the cuts that the NHS is currently experiencing need to be turned up, not turned down. Unite has argued for some time that the 44 STPs across England are a secretive agenda designed to impose even more cuts on NHS frontline services and patient care”. …… The latest row comes hard on the heels of protests by Unite at Humber NHS Foundation Trust’s plans to slash health visitors and school nurses by 25%.