industry news SME profile Wednesday 23 Oct 2019 @ 15:19 Coventry University signs exclusive deal with Britain’s Most Admired Companies



Echo Research, the team behind Britain’s Most Admired Companies research, has signed an exclusive academic partnership with the Centre for Business in Society at Coventry University.  

The aim of the new partnership is to explore the insights and trends over nearly thirty years of conducting the Britain’s Most Admired Companies study, and extend the research into those areas challenging today’s corporate leaders most. 

Based on peer and analyst review, the Britain’s Most Admired Companies study is the longest running annual reputation survey of Britain’s leading companies.  Compiling data across 25 sectors and rating each business through 12 traditional key criteria, the findings are celebrated and published annually in Management Today magazine.  This year, a 13th criteria on corporate performance on diversity and inclusion has been added.

Sandra Macleod, Group CEO of  Echo Research said, “Britain’s Most Admired Companies study has always had academic leadership and involvement.  With Coventry’s Centre for Business in Society, we are confident that we have the right partners to help drive even greater understanding of reputation impact on corporate success and on society more broadly.”  Professor Sally Dibb from Coventry University said, “This partnership is an excellent opportunity to align Echo's corporate reputation expertise and desire for positive change with the Centre for Business in Society's priorities for impactful research which promotes better behaviours”.

The survey gives corporate leaders and policy-makers a better understanding of how a business is seen by its professional stakeholders and how to secure business improvement.  Leading reputation research and expert witness specialists Echo Research manages the study, interviewing senior-level respondents.  The Britain’s Most Admired Companies study gets to the heart of what makes business succeed in Britain today.


Since 1990, Echo Research has had the honour of serving over 500 clients around the world with sound, impactful and insightful research.  Ever since, Echo has been delivering quality, breakthrough work on brand, reputation, relationships and issues that aim to support positive change… aiming for better. 

Through improved understanding, validation, discovery and measurement, Echo’s purpose is to help companies and organisations harness the power of active listening and intelligence to achieve better performance.

Through the analytical and business expertise of its internationally-renowned research teams, the Centre for Business in Society at Coventry University is dedicated to exploring the impact of organisations’ activities, behaviours and policies, in order to achieve better outcomes for economies and societies. 

Further information is available from Sandra Macleod, Group CEO, Echo Research on +44 20 8050 3611 / +44 7770 328 724

And Sally Dibb, Professor of Marketing and Society, BSc MSc PhD FCIM, Centre for Business in Society, T: +44 (0)24 7765 4820; M: +44(0)7557 425 672;


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