Effective Communication: The Use of Big Data in the Public Sector

Latest Guide: The Use of Big Data in the Public Sector

Effective Communication: The Use of Big Data in the Public Sector

Discover how to use data to drive relevant communications to your stakeholders and the public. Understand how by gathering big data from previous interactions, engagement, consultations, purchases and more, you can provide a tailored, effective and informed communication strategy.

Inside this Guide you will learn:

  • What data you can use to improve your communication engagement
  • How the data you hold helps you create Citizen Personas that will help you become more relevant and provide the right messages to the right person at the right time
  • How to use advanced â€‹techniques to use such as segmentation, automation and personalisation to maximise the benefits of the big data that you hold

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