back to listings SME Profile: Huthwaite International

Huthwaite International

Hoober House
South Yorkshire
S62 7SA United Kingdom

T: +44 (0)1709 710081
F: +44 (0)1709 710065


About Us

Huthwaite is an international training provider and behaviour change specialist. We help organisations to transform their sales, negotiation and communication outcomes by helping to permanently change the behaviour of their teams.

We are unique. Our training interventions are founded on extensive science-led research and analysis. By observing thousands of meetings and interactions we identified the skills and behaviours that were present in all that were successful. As a result of this we have pioneered solutions designed to align professionals to that world class model of success.

Research, high performance behaviours, renowned methodologies and behaviour change are the 4 components which, along with our expert team, combine to help our clients achieve a high performance that is sustainable.

This is our model. We call it Change Behaviour.  Change Results™.

It is rigorous. It supports measurable ROI by transcending changing markets and short-term trends that can needlessly disrupt how professionals sell, negotiate and communicate. It is relied on by organisations around the world to achieve their goals.

Our people are core to all that we do

We have a 400 strong team of staff and associates around the world. They vary in background, specialism, gender, nationality and perspective. They are intellectual, practical, commercial. Our people define us. Their diversity is the cornerstone of our ability to serve you and provide you with a balance of both deep and broad expertise.

We are world leaders. It’s the reason why some of the biggest global brands come to us and stay with us. They know that together we will achieve something very special. Find out what makes us different.



Your business will not reach its commercial potential unless it can properly sell, negotiate and communicate. The good news is that these are not skills you are born with, but ones which can be learned. The chances are that you already have the people inside your company who can make you successful – if they learn to do it right.

Huthwaite International has over 40 years of experience, working with thousands of sales, L&D, procurement and marketing professionals from the world’s largest and unique organisations, including Ernst & Young, Siemens, Fujitsu, Medtronic and The Royal Mint.

Several of our solutions are globally iconic and widely regarded as the defacto methods for successful selling, negotiating and communicating.

You can start with any programme, usually the one where your immediate need is greatest, and then when you’re ready, roll out to other teams, wherever there is a need for effective and long lasting performance improvement.

sell-iconSell – SPIN®
Delivery Options

SPIN® is one of, if not the most iconic and revered sales methodologies in the world. It continues to justify its position as one of the most widely adopted tools by sales professionals because of one simple reason. SPIN® is not based on trends or fluid external forces. It is grounded in observed and timeless human behaviour.

Any transaction where the terms are variable is likely to involve negotiation. Without the skill to do it well even the best-looking deal can quickly turn sour. Huthwaite are world leaders in negotiation. Some of the most skilled negotiators in the world are trained by us.


‚ÄčGood communication will benefit any organisation. Worldclass communication has the ability to transforms fortunes. It’s why thousands of companies turn to Huthwaite International to help them adopt the skills and behaviours practiced by the very best professionals.

How we deliver our world renowned programmes is just as important to our clients as the programmes themselves.  Every country, organisation, even teams are different. That means no two deployments are ever the same. Whilst our methodologies and techniques remain consistent, the means by which we deploy them are entirely flexible around the needs of your organisation.
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Why us

Our clients count on us to help them perform, not only better, but to the highest standards. We have four areas of focus that enable us to do this. We call them our Pillars. Together with our Values they make us unique. They drive every corner of our business and combine to produce solutions that are dependable, agile and effective – some of the best in the world, in fact.


Behavioural Expertise

Observational Research

International Flexibility

Digital innovation

Our solutions are rooted in extensive behavioural research. Our decades of study show us that to change the behaviour of a team is to change the results of the organisation. It’s what makes us unique.

We’ve been studying successful sales behaviour for over 40 years. No one knows more than us about what separates a successful sales and negotiation professional from a less effective one.

Sometimes, the more global and complex a client’s requirement is, the more rigid and inflexible the deployment needs to be to align with the provider’s capability. Not so with Huthwaite.

Our digital capability is continually evolving.  Our focus is to give our clients tools to enable them to receive our proven methodologies but delivered in an agile, efficient and contemporary way

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