back to listings SME Profile: Principle Link (UK) Ltd


Principle Link (UK) Ltd, 360 Building, Tandem Industrial Estate, Waterloo, Huddersfield, HD5 0AL

T:  +44 (0)1484 430 003     |     E:     |     W:



About Us

Managing and implementing consistent brand environments in multiple locations around the world can be a complex and ambitious task.  But it’s projects exactly like this where we thrive.

We use our expertise and experience, from working with some of the world’s largest brands, to excel. Creating intelligent solutions to deliver real impact.

We are the go-to global brand implementation agency.

Whilst the Principle Group is a global organisation, Principle Link’s focus is on the UK. 

What makes us unique

The dust may settle... we don't.

Continuously striving for improvement, we focus and make it happen.

We do this because we have integrity

That's why we are called Principle.

Our people make us unique; the way we work; our thinking; our service.  Motivated by being effective, we always seek out the perfect solution for each and every one of our brand implementation clients.

principle manage
On time.  On budget.

principle strategy
From A – B.

principle develop
Made to measure.

principle implement
Make it happen.

principle connect
Agile and live.

Consistently managing your now with agile processes to enable your next. Thinking creatively, planning strategically, delivering intelligently. Component design fit for global production, ensuring consistency from the inside out. Ambitious plans. Exceptional execution. Every time. Secure. Transparent. Efficient. Visibility at your fingertips.


Our tools

Our suite of digitally enabled products ensure the smart, effective and seamless delivery of even the most complex projects.

Seamless brand implementation through digital solutions.

principle connect
Agile and live.
principle 360
Supply chain management solutions.

principle direct
Product ordering solutions.

Secure. Transparent. Efficient. Visibility at your fingertips. Intelligent strategy. Establishing and maintaining relationships. Instant access. Simple to manage. Tailored for your business needs.


Helping you to create safer environments

A range of antivirus protection products from Principle

Supporting safety and wellbeing

With over 30 years experience in the design, development and implementation of both business to business and business to consumer environments, we have recognised that, in light of the coronavirus / COVID-19 pandemic, there are challenges ahead in keeping those environments safe for our employees and customers.

In response, we have drawn on our collective knowledge to develop a range of products to support the safety, comfort and wellbeing of people in your environment.


Products available in our COVID-19 Antivirus Protection range are designed to be as unobtrusive as possible, whilst allowing you to work safely in everyday life.

  • Protective Screens
  • Sanitiser Units
  • Visors
  • Information Graphics & Holders


The need to ensure the safety of your employees and customers is paramount, regardless of the sector your business operates in. Our products can be used across multiple sectors including:

  • Automotive
  • Corporate
  • Financial
  • Leisure
  • Retail
  • Pharmaceutical


Brands We Work With

Click on the links below for more information:



Brochure Download

For more information, and to see all the products available in the Principle Antivirus Protection range, download the brochure below.



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