back to listings SME Profile: Omnicom Media Group UK Limited

Omnicom Media Group UK

Bankside 3
100 Southwark Street
London
SE1 0SW

T:  0207 184 5643

E:  hello@omnicommediagroup.com

omnicommediagroupuk.com/

Omnicom Media Group UK (OMG UK) is the UK media services division of Omnicom Group, the leading global advertising, marketing and corporate communications company. OMG UK’s media agencies OMD UK, Manning Gottlieb OMD, PHD and Hearts & Science provide services to over 240 clients across the UK and globally. OMG UK is integrated with Specialist Services, which have expert capabilities outside of traditional media planning and buying.

Manning Gottlieb OMD hold the Government media buying business and are supported by OMG UK’s Specialist Services which have the following capabilities:

  • Content (Drum)
  • Partnerships (Fuse)
  • Programmatic technology (OMG Programmatic)
  • Data & analytics (Annalect)
  • Search & performance marketing (Resolution)
  • Programmatic creative specialist (Adylic)
  • Mobile strategy, innovation & production (Mobile Five)
  • Marketing effectiveness specialist (Benchmarketing)
  • Ethnic marketing (OMG Ethnic)

 

Drum: Drum is Omnicom Media Group UK's multi-award winning content & creative business. From content partnerships and channel creation to ad funded programming, social content, dynamic creative and talent collaborations; Drum creates communications that audiences choose to engage with. Drum is packed full of 55 thinkers, creators and makers who pride themselves on being constantly curious in a world of relentless digital change.

Fuse: Fuse creates partnerships and experiences for brands that make a difference to the people who share in them and the brands that benefit from them. We do this by focusing on the things that people care passionately about: sport, entertainment, cause and culture. Fuse are experts in strategy, activation & evaluation and offer seven core services: strategic consulting, partnership marketing, experiences, PR, content, data and insight. With a team of over 100 in the UK and 250 across Europe, they work with some of the world’s top brands.

OMG Programmatic: OMG Programmatic is OMG UK’s programmatic technology and analytics specialist. Programmatic media planning and buying has allowed marketers to connect with audiences with more efficiency and insight than ever before. OMG Programmatic teams use best-in-class technology to access the highest quality inventory and analytics in order to run successful campaigns for clients. It is an exciting space for advertisers to be in as programmatic starts to break into tradition media spaces such as TV, Radio and Out Of Home. Being part of OMG UK gives OMG Programmatic tremendous negotiation power, exclusive inventory, strong relationships with media and technology partners and experience across all categories. Combined with their innovative programmatic strategies and propriety tools, this adds up to a real competitive edge for clients.

Annalect: Annalect is OMG UK’s data, technology and analytics specialist. Data has transformed the way we understand and market to consumers. It can seem complicated, but working with the right partner makes it simple. Annalect sits as a foundation to OMG UK’s media agencies, providing deep expertise and capability in the use of technology, data and analytics to power data driven media planning and buying for clients. Their advanced analytical utilities, combined with a talented team of marketing scientists, ensure that they are able to quickly access and activate multiple data sources.

Resolution: Resolution is OMG UK's search and performance marketing specialist. Resolution delivers integrated, full-service solutions in the areas of Search Engine Optimisation (SEO), Paid Social and Paid Search (PPC). Resolution works across many digital touch points, search engines and channels, to uncover new trends and opportunities for clients to run effective campaigns. Resolution uses data in ways that drive performance and give clients a competitive edge.

Adylic: Adylic enables brands to deliver personalised creative to their audiences, across all devices and platforms. Adylic uses sophisticated data and audience segmentation to determine specific segments and creatives. It’s core offering includes brand advertising through Programmatic Advertising Creative (PAC), and Dynamic Creative Optimisation (DCO).

Mobile Five: Mobile5 is an innovation studio that combines expertise and craft to create solutions that embrace the evolving mobile consumer. With mobile at the heart of what it does, Mobile5 creates new opportunities and bespoke solutions for brands.

Benchmarketing: OMG UK has collated 16 years of marketing effectiveness knowledge analysis across sectors including utilities, FMCG, health and beauty, automotive, leisure, finance, retail, transport and entertainment. Benchmarketing can take this category knowledge and understanding of what is normal and what leaders do differently in business, and use this to benchmark everything from brand perceptions to digital metrics, from channel planning to ROI.

OMG Ethnic: OMG Ethnic is the multicultural marketing consultancy arm of Omnicom Media Group UK, and is focused on helping clients to understand and engage with the growing communities of diverse cultures in the UK and thus drive growth. They are a unique one stop shop with marketing, consultancy and research expertise and operate across all ethnic audiences. OMG Ethnic help brands to reach and connect with communities through understanding behaviours and cultures by identifying touchpoints through exploration of differences in their habits and media consumption.

 

 

Data Driven

Creativity At Our Core

Diverse & Inclusive

Award Winning

OMG UK understands the power and importance of data driven marketing. Our offering is based on principles of transparency, integration and agility as we work with clients to make the most of their data and marketing technology. We are a leading player in this field, are technology agnostic and do not have equity in any of our range of tech partnerships.

Fundamentally, OMG UK’s creativity is what sets us apart from our competition and is the reason we are so widely acclaimed. The Group has been named as the most creative every year for the past eleven years by the industry’s recognised standard for evaluating media creativity, the Gunn Report for Media.

MG, UK we have an underlying belief that our agencies and specialist services should reflect the society in which we live and the audiences our clients seek to serve. Be that age, disability, education, ethnicity, gender identity, nationality, religion or sexual orientation. We believe that Inclusion and Diversity makes for a more stimulating and inspiring working environment which broadens our perspectives and creates new opportunities and innovation. Our commitment to inclusiveness extends to our stakeholders, suppliers and third parties. We support diversity programmes across Omnicom and actively contribute to industry and national diversity initiatives.

OMG UK is the holder of many Agency and Network of the Year accolades as well numerous Grand Prix awards across multiple categories and award platforms. We are particularly proud of our industry-leading success at the Cannes Lions Festival, Global Festival of Media Awards, Media Week Awards and IPA Effectiveness Awards.

It is our market-leading success on both global and UK awards stages that speaks volumes about the creativity and brilliance of the work that we deliver for our clients day in, day out.

 

 

OUR AGENCIES

About OMD UK

Culturally Connected

OMD UK is an integrated marketing performance company that represents some of the world’s biggest brands, including Google, PepsiCo, Barclays, McDonald’s, Disney, Channel 4 and easyJet.

Our mission is to earn our clients a greater share of people’s lives, creating ideas that people spend time with and share. We do this by being Culturally Connected, listening and tapping into the attitudes, behaviour, emotions and trends of real people. Our pioneering Future of Britain research initiative, launched in 2012, underpins our strategy, helping us and our clients keep their fingers on the pulse of British culture.

About Manning Gottlieb OMD

Manning Gottlieb OMD is a progressive marketing performance agency with an enviable client base, including the John Lewis Partnership, Starbucks, Specsavers, Virgin Media, Estée Lauder Companies, Renault Nissan and Uber.

We believe in the power of Impactful Behaviour, meaning that our role is to advise our clients on how to behave, via communications, in a way that has the maximum possible impact on consumers. This is fuelled by cutting-edge technology and the power of data, enabling us to make every penny of marketing spend work as hard as possible. It is the collaboration of data and creativity that leads to effectiveness.

In 2017 we were named by both Thinkbox and the IPA Effectiveness Awards as the most awarded agency in their histories and are currently ranked the No. 1 media agency in Europe by WARC 100. This is not forgetting a Gold Cannes Lion for Excellence in Media Planning making us the most awarded media agency in the Media Lions category and Grands Prix at both the Outdoor Media Awards and Drum Digital Trading Awards.

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About PHD

Finding a Better Way

PHD combines the latest industry insight with the best creative minds to produce planning innovation and create award-winning work across our diverse client base including Volkswagen, Warner Bros., Canon and Sainsbury's. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger brand to become the most acclaimed media agency in the UK. In 2016, we were named Media Agency of the Year at the Media Week Awards, Agency of the Year by Marketing Week and the UK’s 25th Best Company to work for by The Sunday Times.

Finding a better way is our ethos and sums up how we approach everything we do.

PHD UK is part of a global network of over 4,000 employees in over 80 countries which was named Media Network of the Year by Campaign in 2015 and 2016.

About Hearts & Science

Building Personal Relationships at Scale

Hearts & Science is a data-driven marketing agency that is pioneering the future of how brands and people will interact.

We are helping our clients shift from creating brands that push content, to brands that pull people in. Brands shouldn't be one-way messaging machines. We’re creating relationships the like of which you’ve never known before. They’re deeper, more meaningful and—most importantly—reciprocal. That’s the heart. And we’re doing it using sophisticated data platforms and the same technologies that are disrupting the media environment to foster individual relationships at scale. That’s the science. Imagine your brand having a one-to-one relationship with billions of people. That’s what happens when you combine the heart with the science.

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OUR SPECIALIST SERVICES

DATA, TECHNOLOGY & ANALYTICS PROGRAMMATIC MEDIA MARKETING EFFECTIVENESS

Annalect is OMG UK’s Data, Technology and Analytics Specialist

Data has transformed the way we understand and market to consumers. It can seem complicated, but working with the right partner makes it simple. Annalect sits as a foundation to our media agencies, providing deep expertise and capability in the use of technology, data and analytics to power data driven media planning and buying for our clients.

Our advanced analytical utilities, combined with our talented team of marketing scientists, ensure that we are able to quickly access and activate multiple data sources. Our open data environment, web-based reporting and visualisation utilities ensure that what we have, our clients have and that they can access all of their data as easily as we can.

OMG Programmatic is OMG UK’s Programmatic Technology and Analytics Specialist

Programmatic media planning and buying enables marketers to connect with audiences with more efficiency and insight than ever before. The OMG Programmatic teams use best-in-class technology to access the highest quality inventory and analytics in order to run successful campaigns for our clients. It is an exciting space for advertisers to be in as programmatic starts to break into traditional media spaces such as TV, Radio and Out Of Home.

Being part of OMG UK gives tremendous negotiation power, exclusive inventory, strong relationships with media and technology partners and experience across all categories. Combined with our innovative programmatic strategies and propriety tools, this adds up to a real competitive edge for our clients.

Benchmarketing is OMG UK’s Knowledge Consultancy and Marketing Effectiveness Specialist

OMG UK has collated 16 years of marketing effectiveness knowledge analysis across brands, businesses and sectors including utilities, FMCG, health and beauty, automotive, leisure, finance, retail, transport and entertainment, to power the agencies' strategic planning. Benchmarketing can take this category knowledge and understanding of what is normal and what leaders do differently in business, and use this to benchmark everything from brand perceptions to digital metrics, from channel planning to ROI. It has created an online KnowledgeHub housing over 5300 brand and categories pages, 353 case study and issue evidence pages

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PARTNERSHIPS & EVENTS CONTENT CREATION MOBILE & DIGITAL CONTENT

Fuse creates partnerships and experiences for brands that make a difference, to the people who share in them and the brands that benefit from them. It does this by focusing on the things that people care passionately about: sport, entertainment, cause and culture.

Fuse is an expert in strategy, activation & evaluation and offer seven core services: strategic consulting, partnership marketing, experiences, PR, content, data and insight.

With a team of over 100 in the UK and 250 across Europe, it works with some of the world’s top brands, including Disney, Enterprise, McDonald’s, Nissan, Nike, Pepsi, Renault, Royal London, Specsavers, Starbucks, UniCredit and Visa.

We are proud that our work won two silver Lions at the Cannes International Festival of Creativity 2016 and that we were named UK Sponsorship Awards 'Consultancy of the Year' two years in a row in 2014 and 2015.

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Drum is OMG UK’s Content Creation Specialist

In a world of increasing ad-clutter, ad-blocking and goldfish-like attention spans, we believe in the power of culture to cut through. Because people care about popular culture. TV, music, films, comedy, sport. This is the stuff that we all love, that we remember, that we talk about, that we share and that we tune in for, not stick the kettle on for. Culture is the stuff we pay attention to - the signal, not the noise.

WE HELP BRANDS CREATE THEIR OWN CULTURAL SIGNALS

Whether science documentaries, cooking programmes or music videos; things with real value for people that cut through the clutter.

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Mobile5 is OMG UK’s Digital Strategy, Innovation and Production Specialist

Mobile5 is an innovation studio that combines expertise and craft to create solutions that embrace the evolving mobile consumer. With mobile at the heart of what it does, Mobile5 has 70 mobile experts who create new opportunities and bespoke solutions for brands on a global scale. With an offering of seven services including, apps, websites, platforms, digital Out-Of-Home, strategy and interactive marketing, Mobile5 builds digital experiences with impressive user experiences that drive sales and loyalty and improves brand experiences.

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PROGRAMMATIC CREATIVE MULTICULTURAL MARKETING SEARCH & PERFORMANCE MARKETING

Adylic is OMG UK's Programmatic Creative Specialist

Adylic enables brands to deliver personalised creatives to their audiences, across all devices and platforms. Adylic uses sophisticated data and audience segmentation to determine specific segments and creatives. It’s core offering includes brand advertising through Programmatic Advertising Creative (PAC), and Dynamic Creative Optimisation (DCO).

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OMG Ethnic is OMG UK’s Multicultural Marketing Specialist

OMG Ethnic is the multicultural marketing consultancy arm of Omnicom Media Group UK, and is focused on helping our clients to understand and engage with the growing communities of diverse cultures in the UK and thus drive growth.

OMG Ethnic provides audience-first marketing expertise, media solutions, consultancy, partnerships and research across all multicultural audiences in the UK. It is a unique one stop shop with marketing, consultancy and research expertise and operates across all ethnic audiences. It helps brands to reach and connect with communities through understanding behaviours and cultures by identifying touchpoints through exploration of differences in their habits and media consumption.

Resolution is OMG UK's Search and Performance Marketing Specialist

Resolution delivers integrated, full-service solutions in Search Engine Optimisation (SEO), Paid Social and Paid Search (PPC). Resolution works across many digital touch points, search engines and channels, to uncover new trends and opportunities for clients to run effective campaigns. Its strategy is intrinsically linked to the bigger picture with insights and learnings being shared and applied across all parts of the media planning and buying value chain. It focuses on audiences identified through data to connect clients to the right people in a relevant way to establish brand recognition and engagement.

Resolution believes that people, coupled with best-of-breed technology and processes, are the success drivers of digital marketing. Through search and performance marketing, Resolution gives brands the opportunity to understand where best to target consumers on their purchase journey to help clients drive performance.

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OUT OF HOME COMMUNICATIONS    

Talon is OMG UK’s Out Of Home Media Partner

Talon delivers innovative and strategic Out of Home (OOH) solutions which encourage people to engage and interact with brands in new ways. We are experts in combining creative and data to drive awareness and, ultimately, sales. Our OOH campaigns can target specific geographic locations or consumer channels, amplify the reach of wider media buys, and deliver real-time, real-world results.

Talon has long-standing media owner relationships that ensure the best value cross-media deals, and also help us keep pace with the dynamic technologies changing the industry landscape. With Talon, OOH advertising is mobile, measurable and memorable.

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