back to listings SME Profile: ASH Projects & Contracts Limited

ASH Projects & Contracts Limited

Farnley House
Manor Road
Farnley Tyas

T: +44 (0) 1484 665 000




About Us

ASH Projects Are Technology Deployment Specialists

Formed in the UK in 2002, ASH Projects was created to fill a market niche, discovered through years of Technology Deployment. We found that customers were asking for more support than standard vendors supplied. Our customers liked our approach in giving them a true ‘hands off’ experience. This enables them to concentrate on Business as Usual responsibilities, whilst ASH takes care of delivering projects. Our service offer quickly grew to meet that need; not just supplying Field Services and Project Management, but also Technical Services and Consultancy. We have curated that offer over the past 2 decades by listening to our customers’ evolving needs and moulding our service around delivering what’s important to them. As a client led organisation, our customers come back to us time and again for reliable service and an unrivalled customer experience.

What Makes Us Tick

ASH’s mission has always been to augment our customers' teams by affording them a 'hands-off' approach. We enable you to focus on your core business, whilst we deliver projects. Our transparent method purposefully allows customers real-time visibility of progress, making us their go-to partner for technology deployments. This in turn enables ASH to maintain growth as we continue building our teams and knowledge base. More importantly, to encourage innovation within the team so we bring it to the table on every engagement. This is what keeps you Closer to your Customer.

Our values reflect what’s important to us; People, process and technology.  People: To recruit, nurture and put forward SME’s for every engagement Process: To begin with the end in mind, map the journey to get you there and ensure delivery. To stay at the forefront with our proprietary processes providing a blueprint for success.

Technology: We stay at the cutting edge of technology advances in the retail space & built environment. This is at the heart of our consultancy offer.

Different By Design

Technical Services

The ASH Tech Services team are a 24x7 operation. We offer fiercely competitive rates for technical support. Our team has an acute understanding of the challenges on-site and support more than 300 teams in different time-zones across the globe. The design team are involved from project initiation and provide support throughout deployments to lessons learned

Our maintenance support is unrivalled with call reduction programs in place to maximize ROI on all projects. The ASH Metric Map™ and ASH DPD™ are products of Technical Services – these are differentiators & core competencies at ASH. “Tech Services help my Field Services teams succeed across different markets – we’ve never been more successful on-site; they’ve got the support just right”. Robin Ashurst, EVP Field Services

Core Competencies

We utilize Prince2 as a baseline methodology for PMO. Our proprietary processes are simple and effective. We manage Scope, Time, Budget and Quality to a degree which shores up projects and protects them from issues affecting each of these elements. We have a transparent approach to our methodology and the level of detail in our reporting is essential for real time visibility to Stakeholders. Our Risk Management strategy is second to none.

ASH Metric Map™

When it comes to people counting, ASH are SME’s in Design, Deployment and Support. Our ASH Metric Map™ ensures coverage of all areas of interest are captured at project outset. It fits hand in glove with our proprietary PMO process and the ASH DPD™ (Device Placement Design). When applied to complex projects and challenging environments, both indoor & outdoor, this enables Maximum Coverage with Minimal Devices. “Our customers know [conceptually] what they want to see from an analytics dashboard. The ASH Metric Map™ visualizes that concept and ensures the DPD™ will deliver the results” Tony Felton, Head of Tech Services.


Our Device Placement Design – or ASH DPD™ is a core competency. It was created to provide Maximum Coverage with Minimal Devices for people counting & tracking solutions. Most innovative technology proposals fail predominantly on cost. We developed the DPD™ to provide a globally scalable solution to reduce TCO on people tracking solutions. This methodology has successfully worked with significant deployments of Xovis, Brickstream & other leading manufacturers. It can be applied to WiFi deployments and other IoT technologies. Most recently, the DPD™ saved one customer over $2m in inventory and recurring SaaS costs. “Accuracy is everything when it comes to  meaningful metrics. If sensors aren’t positioned correctly, the data won’t be accurate – that’s where the DPD™ comes in. We make sure the sensors are in the optimum spot to capture all those important metrics. The integrity of the data is assured with the ASH DPD™” Alison Ashurst, CEO.



Our philosophy is to get you Closer to your Customer. Whether your customer is a consumer of fast moving goods or fashion apparel, or is a retailer trying to enhance their consumer experience, or even an analyst requiring real-time metrics from the built environment. ASH will get you closer to your customer.


Project Management

Technical Services

Field Services

People Tracking

Sensor MD



Some of our clients include:

ASDA Logo   B&Q Logo   Barnes NY Logo   BCBG MAXAZRIA Logo   Bed Bath & Beyond Logo   Bloomingdales Logo   Ă‡larks Logo   COLES Logo   DFS Logo   Dressbarn Logo   FATFACE Logo   GGP Logo   Giant Eagle Logo   Kenneth Cole Logo   LUSH Logo   MEIJER Logo   Nationwide Logo   NETTO Logo   NOMi Logo   Ryman Logo   SAFEWAY Logo   SELFRIDGES & Co Logo   Shopper Trak Logo   Specsavers Logo   TESCO Logo   The Home Depot Logo   Tommy Bahama Logo   ULTRALASE Logo   Urban Outfitters Logo   Walmart Logo




ASH has many accreditations within varying disciplines. These range from Health & Safety, Construction, and Electrical Engineering to ISO. As a global company, we adhere to local municipal code, industry standards for structured cabling and any federal requirements on a project by project basis. We are a certified Woman-Owned Small Business registered with the federal government and System for Award Management (SAM). We are ISO 9001:2015 accredited. We were awarded ISO 9001 over ten years ago and since then have enjoyed annual renewal on an unconditional basis since. ISO assesses our processes across the whole business – it underpins our robust PMO & Technical Services strategies.



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