back to listings SME Profile: AKA North
68 Sackville St, Manchester, M1 3NJ
BOLD - CREATIVE - VISION
Established for 20 years
At AKA North we are experts in developing highly engaging creative and fully integrated campaigns for theatre, museums & galleries, live events, education, sport & leisure and visitor attractions. Dedicated to helping clients reach the widest possible audiences, we work to create a buzz around events, turning prospective customers into repeat visitors. And we do this using a unique blend of intelligent analytics, local market knowledge and a bold creative vision.
Why pick us?
No other global agency offers all of the following:
- Creative Services
- Integrated Media Strategy
- Campaign Analysis and ROI
- Social Media Management
- Ticketing and Insights
- Strategy and Direction
- Touring and Venues
- Brand Partnerships
MAKE AN IMPACT WHERE IT REALLY COUNTS
Our team of creative professionals produce original, captivating and impactful work that creates a strong brand identity, demands attention and drives audience and visitor numbers.
- Inspire audiences’ imaginations
- Enhance, expand and maintain your position in the marketplace
- Ensure brand consistency
A SMART APPROACH THAT MAKES THE MOST OF ANY BUDGET
AKA is dedicated to making advertising budgets go as far as they can. Our media department deploy a truly integrated approach designed to produce cross-platform campaigns that deliver real value for money.
- Cross-channel campaigns that are fully cohesive
- Industry expertise that produces results across arts, entertainment and events
- Authoritative nationwide knowledge of media buying and planning
MONITORING METRICS TO ENSURE VALUE FOR MONEY
Every campaign at AKA is underpinned by a rigorous measurement and analysis of the numbers that underpin our strategy. We set performance targets at the start of the campaign that we report back on throughout, alongside the financial metrics of the campaign and qualitative metrics related to advertising placement
- Financial statistics: sales tracking, ticket sales and incremental revenue, CPI, CPA and CPC
- Qualitative statistics: the best location for positioning and poster sites, analysis of placement near competitive products
- Softer statistics: likes and follows on social media, newsletter signups, video viewcounts, web statistics
REACH THE RIGHT AUDIENCE WITH THE RIGHT MESSAGE
Our marketing team has a plethora of methods to extend the reach of your campaign beyond the boundaries of traditional media towards the groups of users that matter to you. Our extensive and expanding database of industry contacts allows us to instigate a combination of offers, contra-deals and data-swaps to provide the best deal and widest reach for every campaign.
- Notably expand the reach of each campaign
- Make your budget go as far as possible
- Bring out-of-budget media channels within use to access new audiences
AKA have a dedicated team of social marketing experts with experience of working as a key part of international campaigns. Our international expertise is applied on a local level, working with the relevant communities and bloggers to bolster your campaign.
- Use social marketing as a key part of the campaign from the outset
- Using owned media properties to create earned media revenue
- Tap our extensive social media expertise
GET THE INSIDE TRACK ON TICKET SALES AND ADMISSIONS
Our experience is extensive, and our contacts unrivaled - we manage relationships with a wide network of ticket agencies. This expertise comes from years of managing pricing strategies, alongside campaign analysis that allows us to remain competitive within both global and local marketplaces.
- Accountability for all sales figures via frequent updates
- See what works in the real world to ensure the right approach
- Utilise ticket agents’ marketing channels to expand the campaign
WE'RE STRATEGICALLY INCISIVE IN EVERYTHING WE DO
Every campaign we work on, from brief to completion, is rooted in sound strategic thinking and direction. The team at AKA have the breadth of experience to ensure each element of your campaign targets the correct audience, at the right time, in the most effective way possible.
- Extensive analysis of the marketplace allowing for perfect timing and positioning
- Unrivalled industry expertise
- Rigorous strategy underpins all of our campaigns
FULL CAMPAIGN CONSULTANCY AND SERVICE FOR TOURING PRODUCTIONS AND VENUES
The AKA Touring and Venues team are on-hand for sales and marketing services for UK and Ireland touring productions. We’ve spent years building strong local relationships with venues across the country to ensure we have the right marketing and advertising strategies in place, providing sales reports and analysis for each city.
- Pricing consultancy, integrated media planning and buying
- Bespoke partnerships, promotions and social media strategy
FIND THE PERFECT PARTNER TO REACH A WHOLE NEW AUDIENCE
We build brand partnerships across multiple sectors including charities, media, retail, hotels, FMCG and finance. Through this, we’re able to take advantage of each partner’s strong profile and market presence to enhance your marketing budget.
- Create additional exposure and reach closed user groups
- Exploit established routes to market
- Maximise overall campaign impact with an integrated partnership strategy