back to listings SME Profile: Marcom
6 Princes Street, Bath, BA1 1HL
Welcome to Marcom - YOUR MARKETING DEPARTMENT
We provide the specialist skills to support you.
As specialists in creative design and production, we have the skills and experience in digital, print and display to create really effective campaigns and all your marketing and comms materials.
We understand the importance of speed and reliability. We know how to design and build websites and advertising campaigns. We value creativity in producing effective print and display materials. We know the reason for communicating benefits over features.
We offer brilliant digital marketers and programmers, creative designers and writers, experienced production people, qualified brand and marketing strategists. They are all specialists who are skilled at understanding your customers. Put them all together and you have the perfect team to make your marketing more effective.
We’ll become your support: the people who know how to fulfil your requirements – your marketing department!
Print & display
How big? How many? Cost vs quality – how do you decide? When’s it needed? What do your stakeholders expect? What does it say about the brand? How will it look when it is delivered? Is it the best way to communicate?
To answer these questions you need an agency who really understands print and display. They must have lots of experience of design and artwork, and of managing the print and production. They must be comfortable enough to be able to advise you on all the multitude of different options available, then be skilled enough to make it happen – on brand, on budget and on time!
This requires huge experience and brilliant design and production people. In fact, the sort of professionals you’ll find at Marcom.
- Banners and stands
- Creative concepts
- Brand identity
- Brand guidelines
- Brand messages
- Copy writing
- Postal mailings
- Trade press
- Gifts and giveaways
Digital & online
How successful is your website? What’s your position on Google? Your bounce rate? Does the UX work? What proportion use smartphones to browse your site? How many people actually read your tweets? How often do you broadcast emails? Are you getting the best out of your data?
These are the sort of questions we might ask you in order to create websites and digital campaigns which achieve more for you, online and on-mobile.
Using the latest techniques, whether it be for social media, emails, search, websites, video or apps, we’ll create communications which really work for you.
This requires careful analysis of the statistics and an in-depth understanding of user behaviour and expectations. Our digital experts are trained and experienced in all aspects of the requirements of digital marketing, and brilliant at their own specialisms. They will work with you to ensure that you get the very best there is – it’s like having your own marketing department!
- Social media
- Search engine optimisation
- Digital marketing
- Maintenance and updates
Strategy & brand
We can take you through a market and brand exploration process which will define your strategy.
- Be objective: use market insight and run an audit. Understand your market. Plot your competitive position. Define your vision and values. Create a SWOT and plan SMART objectives.
- Create a brand architecture. Have a clear proposition and communicate it clearly and persuasively. Define your competitive advantage. Refine your messaging. Position yourself: the perception is the reality.
- Branding. Concepts. Design. Impact. Standout. Differentiation. Corporate identity. Style. Imagery. Colours. Font. Copy. Content. Tone of voice. Guidelines/integration/continuity. Calls to action.
We have worked for a huge range of start-ups, SMEs and global PLCs, since 1990.
Whatever their size, they all benefit from the skills and experience that we have developed in these markets, as well as great customer support, the latest techniques and a passion to help them drive their business forward.