WIREDGOV

28 Scrutton Street, London, EC2A 4RP

t: +44 (0)20 3854 4270   e: eleanor@assured.co.uk w: assured.co.uk

Assured Cyber Ltd - Raising the bar in cyber insurance.

Assured is the first and only insurance broker specialising exclusively in cyber and technology risk. Established to address a systemic deficiency in how cyber insurance is traditionally placed, Assured transforms how organisations purchase cyber and tech cover, ensuring policies are meticulously aligned to each business’s specific risk profile.

Revolutionising cyber insurance.

Assured is the first and only insurance broker that exclusively places cyber and tech risk. Our specialised approach to broking cyber and tech results in faster recovery, lower levels of business disruption, and reduced impact on revenue, margin, and stakeholder confidence. With a key focus on the European mid to large market, our client base is rapidly expanding. Assured was built to improve cyber resilience and reduce the impact of cyber incidents. Our client-first approach, which integrates risk assessment, risk reduction, and risk transfer, is the first of its kind.

WHAT WE DO 

More than just a transaction.

Our high-touch, consultancy-led service focuses on far more than the creation of the policy. Our clients benefit from our cyber knowledge and expertise from their very first interaction with us. Sitting at the heart of the cyber industry, we work with a number of high-profile partners. Together, we are perfectly placed to deliver real-time security feedback, incident planning and resilience enhancements, ensuring they’re ready to hit the ground running whenever the situation arises.

HOW WE WORK

Specialists, not generalists.

Cyber risk must be kept separate from the generalist pot. To date, cyber insurance policies have been sold by generalist brokers lacking a singular focus on cyber risk, meaning that prices have been volatile, cover has been ambiguous and support in the event of a cyber incident has been inadequate. We exist to be better than those that came before us. We’re committed to ensuring no cyber stone goes unturned, and no details are excluded. An insurance policy will only comprehensively match and support an organisation’s cyber risk if a specialist has curated it. 

MORE ABOUT ASSURED

Quantifying cyber risk 

Fundamentally, businesses struggle to understand what they are buying, why they should buy it, and how much they should buy. Unlike property insurance, where pricing can be anchored to a clear metric such as rebuild cost, quantifying cyber and tech risk is far more ambiguous. The financial impact of a cyber incident is inherently variable and uncertain. Loss data is inconsistently reported, so in the absence of robust data, brokers without deep technical expertise are forced to rely on assumptions rather than informed cyber risk assessments. Without specialist guidance, businesses are left to make ill-informed purchasing decisions, often resulting in misaligned, insufficient or unnecessary cover.

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Assured Advisory.

Your broker should play a key role not only in transferring your risk, but in assessing and reducing it. Our approach is almost unrecognisable from anything else in the market. We are proactive, not reactive, and we view policy placement as the starting point, not the end. Engagement continues throughout the lifecycle of the policy, with structured, proactive support designed to strengthen resilience and reduce the likelihood of a claim.

Services include:

• Launch and activation call 
• Vendor mapping
• Tabletop exercises 
• Incident response plan
• Technology estate review
• Threat intelligence updates

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