back to listings SME Profile: CHAOS DESIGN LIMITED



4 Northington Street
London WC1N 2JG

Tel:      (0)203 0539 140

London: +44 (0)203 0539 140

Guildford: +44 (0)1483 557 800

Birmingham: +44 (0)121 213 6268

Were a creative agency thaprotects client interests by building
brands, penetrating markets anengaging audiences

We provide integrated Advertising, Branding, Corporate and Marketing communications, Digital and Experiential through the power of Chaos Thinking™

Chaos Showreel


Dealing with a world of flux is half the fun of it. Deadlines shift, goalposts move, budgets shrink, markets evolve, new players emerge, perceptions alter, stakeholders clash. As an integrated creative agency, we treat this as the norm, helping businesses and organisations thrive, despite the sheer unpredictability of it all. After all, if nothing ever changed there’d be no butterflies.


Reputation is everything to us. We have no sales people, so we live by our portfolio and the success our clients achieve. They are our best ambassadors. Their referrals are of more value to us than any marketing or design awards (although we’re not averse to them either).


The immovable budget vs the unstoppable deadline. However big and imposing the challenge, we rise to the occasion. We know how to add value, get the most from our clients’ investment, and be nifty with project delivery. We often help our clients achieve more with less; to be the mouse that roars.


UK top 50 creative agency. Based in London and Guildford. Proven track record. Lasting relationships. Industry accredited. Award winning. Independent in thinking and ownership. Harnessing our renowned Chaos creative expertise (and that of Roundel since we merged). Part of a network related service experts. We tick all these key boxes, delivering elegant and engaging solutions to help clients build their businesses – whilst significantly building ours over the last decade or so


We call it Chaos Thinking™ - It’s our means of focusing on what’s best for our clients, by thinking things through creatively and strategically, right down to the finer details. It helps us manage projects and relationships, develop ideas, collaborate openly and determine what’s possible in a way that’s creative, real and relevant.

Our Work

We’re always proud to present examples of Chaos Thinking™ ranging from fully finished projects to inspirational creative development work. It doesn’t cover all our clients or all of our experience but it does reflect what we love to do.

What We Do

We’re an integrated creative agency based in London and Guildford, offering the full marketing mix across six key creative disciplines. Top line, that means integrating all or any of these activities in the best way to deliver your messages and engage successfully with your audiences. Bottom line, it’s all about combining words, images and experiences creatively to help you win business or hearts and minds. It’s what we do best and we love doing it.


As a creative advertising agency, we know you only want ads that add value. We’re always looking for the right ideas and opportunities to give you real cut through in the crowded advertising landscape. Our experience spans B2B/B2C, online/offline and direct/channel, as well developing pan European campaigns and rolling them out across borders to local markets. Being EMEA savvy, we also recognise the importance of localisation, translation and transcreation. But that’s easy for us to say…


Love brand, hate bland. As a creative branding agency, we get very animated about brands being influential, inspiring and in touch with audiences. Developing, sustaining and refreshing brands is our passion. Not boring, static identities but fluid, dynamic brands that are interchangeable as well as instantly recognisable. From initial name development to undertaking brand guardianship, we love getting involved and adding value to the way people see, experience and interact with brands.


Corporate communications used to be about simply ‘informing’. Nowadays, it’s all about stakeholder engagement. As a creative corporate communications agency, we relish the challenge of getting your message home, whatever the audience. It might be through quirky creative thinking that surprises, copywriting that envigorates drab information or smart media that pinpoints key recipients. What it will be is crafted with care and beautifully fit-for-purpose.


As a creative digital agency, we’re very deft at using the right language, software or application to get the job done. Our fine balance of creative thinkers and technical wizards are hardwired to the channels and tools that can give your brand a unified voice on desktop, tablet and mobile. Our digital team works on projects that are stand alone or part of an integrated activity. From responsive websites, engaging eDM campaigns and eCRM strategies, to eLearning modules, animation, apps and digital presentation tools, over a third of our work is now digital.


Nowadays, brands can be immersive and engaging in so many different ways. As a creative experiential agency, we know the best way of achieving great consumer and proconsumer engagement is to give them a positive experience they’ll want to rave about. Although it’s the newest area of expertise and experience, we’ve seen the light and fully immersed ourselves in how to integrate it into our campaign strategies. Let’s work together and get customers excited first hand about your brand.


As a creative marketing communications agency, we start with where your business wants to go before establishing the how, what and where of getting there. Are you looking to win, keep or upgrade customers? Has a marketing proposition been established? How can it best relate to the customer journey? Are we addressing local, national or international audiences? How can campaigns be integrated to best effect? Once the questions are defined, we’ll undertake the research and planning that leads us to the most appropriate online and offline marketing channels, media, activity and collateral.

Our Experience

We’re used to life revolving around our clients and their experiences add to ours. We have over a decade behind us as an agency and goodness knows how many years of experience on the Chaos Team (boosted further by our merger with Roundel). Some of our clients are recent and many have been with us a long time which is an even greater demonstration of true collaboration which we’re proud of. So we must be putting our experience to good use.




Commission for Racial Equality





Defence Science and Technology Laboratory (Dstl)

Department of Health

Department for Transport

Food Standards Agency

Human Fertilisation and Embryology Authority

London East Connexions Partnership

Education + Training

  • Bracknell & Wokingham College

  • Cambridge University (Alumni)

  • City Lit

  • Ecole Hôtelière de Lausanne

  • Guildford College Group

  • South East Essex College

    Tanaka Business School

    University of Brighton


  • Boots The Chemist

  • Kimberley Clarke

  • King’s Healthcare

  • Johnson & Johnson

  • Medtronic



Charity + NFP

  • Action Aid

  • Asthma UK

  • Brooklands Museum

  • Buckfast Abbey

  • Guildford Cathedral

  • Shelter

  • WWF

  • National Trust

  • National Gardens Scheme

  • Royal Artillery Museum

  • Prince’s Youth Business Trust

  • Royal Collection Trust

    St John’s Eye Hospital

    Save Our Seas Foundation

  • Whizz Kidz


  • Aphrodite Hills

  • Bovis

  • Christie & Co

  • Cushman & Wakefield

  • Donaldsons (DTZ)

  • Hammerson

  • Langdale

  • Life Properties

  • La Manga

Energy + Resources

  • Alcoa

  • BP

  • Hess / Amerada Hess

  • BP

  • British Energy

  • Petrochemical Industries Company

  • British Steel

  • International Power

  • London Metals Exchange

  • NWR

  • National Grid

    National Power

  • TAQA




Chaos is recognized in the industry as a Top 50 (Design Week 2013) Creative Agency. We’re also members of or affiliated to:

Chaos design awards

We’ve also won a number of awards (as Chaos and Roundel) over the years for both our clients and ourselves.

From D&AD Awards and Marketing Awards to industry sector awards and Pantone awards... for best brochure, identity, typography, campaign, the list goes on but it’s still clients that matter most to us.

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