WIREDGOV

T:  01242 350 359  |  E:  paulg@gouldingmedia.com  |  W:  www.gouldingmedia.com

 

ABOUT US

Founded in Cheltenham in 2015, Goulding Media is an independent studio specialising in brand strategy, packaging, print and communications. We have managed more than 6,000 projects from concept to physical production, primarily in the demanding food and drink sector.

Our point of difference is that we stay involved. Rather than supplying digital files and leaving your team to face the technical questions from printers and manufacturers alone, we remain accountable through to delivery, coordinating suppliers and catching problems before they reach production.

From over a decade working in FMCG, we bring the same frameworks and discipline to public sector work, where stakeholder approval, procurement rules and the responsible use of public money shape decisions in ways FMCG rarely does.

WHAT WE DO

Launching a New Product, Service or Scheme

When a new initiative needs physical materials to go with it, packaging for a pilot programme, food service branding for a new catering contract, or the print collateral for a service rebrand, we take it from concept through to a production-ready result. That includes the visuals and presentation assets needed to secure sign-off from stakeholders or committees along the way.

Running a Campaign or Event

Campaign visuals, point-of-information materials, photography and presentation assets for internal sign-off or public-facing use. We make sure your campaign messaging targets the right audience, and shows up consistently everywhere it needs to, from launch through to the last piece of collateral.

Communicating with Residents, Patients or Service Users

Public information leaflets and booklets, resident and patient communications, and materials that need to work in accessible formats as well as in print. These materials often carry legal or compliance requirements alongside the message itself, so we build that into the process from the outset rather than catching it at proof stage.

Getting Your Company, Brand or Place Identity Right

Before anything else, we help you get the foundation right: audience, positioning, and the messaging hierarchy that makes every subsequent decision flow in the right direction. Useful for a council, destination or service that needs an identity residents, visitors or stakeholders will recognise and trust, whether that's a single service or a portfolio of brands under one organisation.

Making the Case to a Committee, Board or Funder

We take complex or bulk data, performance figures, survey results, KPI tracking, and turn it into clear, on-brand dashboards and presentations that non-specialist audiences can use. Where reporting happens weekly or monthly, we have an efficient system to build once and quickly refresh at each cycle. Useful when a business case, committee paper or funding proposal needs to make its point visually and highlight key messages from the data.

HOW WE WORK

1. Understand the brief, the audience, and the constraints. We kick-off with a short strategy session to create the foundation, a deeper understanding of who the material is for (residents, patients, service users, visitors), what constraints apply (budget, procurement rules, accessibility, sustainability targets), and what “success” needs to look like for your organisation.

2. Develop with evidence, not opinion. Every direction we present is grounded in research, and can include testing, rather than internal preference. This reduces the risk of a decision and gives you material you can confidently take to a stakeholder group, committee or sign-off process.

3. Manage every detail through to delivery. We don't hand over a set of files and step away. We stay available through proofing, print and production, so your team isn't left answering technical questions, managing suppliers, or overlooking issues which can lead to production errors.

OUR TRACK RECORD

Our project history to date is in FMCG food and drink rather than public sector work, but the results speak to something any organisation spending money on a redesign, launch or campaign cares about: did it actually work. We don't name clients in these examples; full detail is available on request.

Product of the Year, and the UK's biggest dog food launch of the year. We redesigned the health product range for a pet food brand, taking it from an underperforming range to a category winner. Following relaunch, the range won Product of the Year 2024 and became the UK's biggest-selling dog food product launch of that year.

From struggling brand to Scotland's No.1 confectionery brand. A full rebrand and packaging redesign for a confectionery client, moving the brand from fragmented and dated to a cohesive, premium identity. Over the following three years, the brand grew to become the number one best-selling confectionery brand in Scotland.

£25m+ in sales from a single product launch. A new product launch and packaging design for a confectionery brand in Ireland has generated over £25 million in sales over five years, and is still growing.

SECTORS WE CAN SUPPORT

Public sector organisations we can support include:

• Local authorities and councils.
  Place branding, town centre and destination marketing, resident-facing print and campaign materials.
   
• NHS trusts and health bodies.
  Packaging and print for public health campaigns and initiatives.
   
• Education and school/MAT catering services.
  Food service branding and packaging.
   
• Housing associations and social care providers.
  Resident communications and print materials.
   
• Tourism, arts, culture and heritage organisations.
  Visitor-facing brand and print collateral.
   
• Emergency services and public agencies.
  Campaign, print and publication support.

​WHY WORK WITH US

One point of contact, start to finish. You'll deal directly with me throughout, from initial enquiry to final delivery, never passed between account handlers or onto a junior team.

Straightforward and transparent. No jargon, no inflated scope. We'll tell you plainly if we're not the right fit for a project, and we'll flag any areas of potential cost variation right from the start, so you always know what to expect.

Fully insured for public sector delivery. Professional Indemnity and Public & Products Liability cover underwritten by Travelers Insurance Company Limited and renewed annually. Certificates available on request.

CONTACT

Paul Goulding, Founder & Creative Director

Email: paulg@gouldingmedia.com

Direct Phone: 07786 364313

Web: www.gouldingmedia.com

All enquiries are handled directly by me. You'll hear back from the person who actually does the work, not a call centre or account manager.