back to listings SME Profile: Cognito Media
Cognito Media, Salisbury House, London Wall, London, EC2M 5QQ
T: (0)20 7426 9407 | E: Sebastian.Mathews@cognitomedia.com | W: www.cognitomedia.com
Cognito is an integrated communications and marketing agency, with specialisms including finance and investment, technology and data, professional services and business markets. With six offices spanning three continents, we help companies improve their performance through smarter marketing and design, and build their reputations with compelling content and persuasive communications.
Strategy, creativity and analytics cut across everything that we do. Our clients range from the biggest institutions and professional services firms, to startups disrupting established markets. Whatever their needs, our clients trust us as an effective partner.
Our expertise gives us the discipline and insights that, in combination with creativity and channel expertise, allows us to reach the right audiences and ensure our clients resources go furthest in the places that matter.
This is all driven through our people. We hire the best talent from varied backgrounds, all tied together by an innate intellectual curiosity. We’re media junkies; we love the intersection of finance, technology and public policy; hungry to grasp the problems organizations face; and passionate about design. We’re creative and agile – leading to smart strategies and exceptional work.
Founded in London by our CEO Tom Coombes in 2000, we have grown organically across major markets and into new practice areas. With senior staff having equity exposure, and a single global P&L, our alignment with each client is unusually strong and simple.
We have offices in London, Amsterdam, Singapore, Hong Kong, New York and Los Angeles; we also have feet on the ground in Sydney.
From these bases we serve clients across EMEA, the Americas and Asia Pacific - whether it’s a product launch in Paris, collateral for a sales team in Chicago or a media tour in India.
Our multilingual teams - with languages including Mandarin, Cantonese, Spanish, German, French, Italian, Bahasa Indonesian and Russian – are experienced in dealing direct with financial media across the world.
Our international reach has made us an attractive partner for organizations seeking efficient and consistent global communications. This includes clients based outside major financial centers, who are now seeking to establish their market presence in, for example, New York, London, or Hong Kong.
We provide a truly integrated approach to communications and marketing, aimed at bringing real business value with measurable results.
We always start with the situation the client faces – the problems and the opportunities – ensuring we understand the business, its marketplace and what it wants to achieve.
Our role differs, but is centred around messaging, brand and content on the one hand, and audiences, channels and measurement on the other – harnessing the power of digital and social channels.
Beginning with defining the target audiences, challenges and opportunities, we map out a clear and measurable program. That may be a media relations plan to change perceptions in a certain market, broadening the sales pipeline for a service via content marketing, or creating specific digital assets to help reposition a firm or a division.
We develop and sharpen clients’ messaging to make the story as powerful as possible with external audiences, not least the media. That can involve preparing against reputational vulnerabilities and sensitive issues.
We determine with each client appropriate analysis and measurement, using a range of tools on a real-time basis to ensure our work is effective, engaging and delivers tangible business value.
Whatever the need, we choose our team members to ensure we have the right expertise for each client. Our people have specialist knowledge across the communications spectrum, from financial regulation, fintech and broadcast media to social selling, UX and content.
We work with a diverse range of clients, principally across the financial, professional services and technology sectors.
Our mix of large and small clients is deliberate. We like the varied experience this gives us. Our media outreach is stronger because we talk to reporters about firms with very different stories and angles. We often help growing firms build marketing functions (sometimes seconding our staff). Meanwhile big clients are often looking for programs that can profile new capabilities creatively, reposition parts of their business and accelerate change, connecting more effectively with audiences through social and digital campaigns.
Our role ranges from executive positioning and issues management to targeted marketing campaigns.