back to listings SME Profile: Just Add Water

just add water, Cottage 2, Old Paradise Yard, 20 Carlisle Lane, London, SE1 7LG

T:  00 44 207 557 4377   |   E:   |   W:



About Us

Empowering meaningful change

just add water is a creative agency focused on empowering individuals, teams and organisations to work more intelligently and more effectively. People come to us because we are experts in the use of storytelling, bringing about meaningful change through leadership development, employee engagement and brand experience.

With a heritage that stretches between west end and broadway theatre, festival and television production as well as leadership development and management consultancy, we have a broad set of skills that brings the wisdom of the arts to businesses globally. We have an established core team in London with a wealth of experience and passion for our work around leadership development, employee engagement and brand experience.


What we do

A good story cannot simply be devised; it must also be distilled. For over 15 years we’ve been helping our clients with both of those challenges. we help our clients to become more inspirational, engaging and effective in connecting with audiences inside and outside of their organisations. We do this in three ways – leadership development, employee engagement and brand experience.

Our work

Our work is always built around engaging with audiences in the most relevant and clear way – whether that calls us to intrigue, inform or simply reassure. Whatever you do, our talent is in bringing clarity and simplicity to your story. We’ve been lucky to work with some of the worlds greatest companies. Learn more about the work we’ve delivered below.


Leadership Services

Employee Engagement

Brand Experience
Experience tells us that a company without a story is a company without a strategy. We help senior leaders to create and deliver compelling stories that shape the future of their organisations. We do this through coaching, facilitation and experiential learning. We also help to build high performing leadership teams that are fully equipped to reach their organisations’ objectives through bespoke learning and development programmes. When it comes to choosing brands consumers always have choices. An employee has just two: to stay or to leave. The challenge for any leader is to ensure that every employee who chooses to stay is actively playing their part in creating the success story of that organisation. We help to make sure that the employee communities understand that story and their role within it through: internal communications; change management and large scale training and engagement campaigns. Building deeper relationships between brands and their consumers is an important step in generating growth and market share. We create and deliver experiential sales, marketing and promotional activities for our clients. Building on our leadership and employee engagement work, we help bring brands to life by delivering experiences which put your customers at the very heart of your brand.
Thomson Reuters
BP Oil Americas
McDonalds Employee
Dubai Airports
Tata Global Beverages
IHG Brand Experience
BP Remediation


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