back to listings SME Profile: Florence Roby Ltd

Florence Roby Ltd, Overbrook House, Overbrook Lane, Knowsley Business Park, Merseyside, L34 9FB

Ben Roby, Business Development Manager – E:
Jan Roby, Director – E:

T: (0)151 548 2228   |   W:




Welcome to Florence Roby, the premier supplier of luxury uniforms for the Hotel Spa and Beauty industry. At Florence Roby, we are constantly working on innovative new products with quality and design at the heart of everything we do.

The Florence Roby brand was established in 1968 by Florence Roby herself, a bespoke tailoress from St Helens. The business started out in Florence's kitchen and later drew the support of her husband Robert and her son Steven, which enabled them to expand into a purpose-built factory in Prescot, Merseyside, in the 70s.

As a family business, the company spent its early years focussing on hairdressing, hospital and healthcare dresses and ecclesiastical wear. Some 30 years later, Florence Roby branched out into the beauty and spa hotel industry with the introduction of the Oriental tunic and trousers, breaking the traditional norms of ladies' uniforms. This drove significant business growth and today Florence Roby continues to maintain its reputation as an industry leader in beauty uniforms.

Florence Roby's current team now spans three generations, with Steven's wife Jan Roby and son Ben Roby joining the business in recent years. The brand's core ethos has not changed since the 60s however; for five decades, the company has had a passion for innovative designs and high standards.

The Team at Florence Roby are proud to call themselves UK manufacturers, but in recent years have also expanded their production processes in Eastern Europe. After a rigorous selection process, the team chose Eastern Europe for its excellent quality and ethical work practices. Furthermore, they have also seen significantly reduced lead times compared to other uniform suppliers whose products are sourced from the Far East, providing a better service for their customers.

All of Florence Roby's fabrics are manufactured in Nottingham, helping the company to adhere to its core values of ethical production and top quality service. Florence Roby's beauty clothing range is made using Softex fabric, guaranteeing better durability and an overall higher quality product.

Florence Roby offers an extensive stock range of dressesbeauty tunicstrousers and gents wear. Our maternity wear can be adapted to any Florence Roby style or colour.

The team also offers a made to measure service and inhouse embroidery facility for customers who wish to brand their uniform with a company logo. The company introduces new designs every year and can also offer a bespoke design service to large corporate companies where orders are in excess of 200 garments. Find out more about our bespoke uniform service.

A lot has changed in 50 years for Florence Roby, but the passion for quality, design and innovation remains the same. Whether you're a corporate client or a college student, we promise to deliver durable, stylish garments to suit your individual requirements.







Whether you are searching for beauty uniforms, hairdressers uniforms, salon wear or spa tunics, the Florence Roby salon uniform collection will ensure that your staff feel and look professional. In light of the challenges posed by COVID19, the health and safety of our health practitioners is more important than ever. Designed using medically approved fabric, our reusable isolation gowns and surgeons’ gowns provide the necessary protection for medical staff whilst maintaining your key environmental and commercial aims. With over 50 years’ experience supplying uniforms for the hospitality industry in the UK and further afield, our high quality hospitality uniforms are extremely stylish, durable and comfortable - ideal for those working in the hotel, spa and leisure industries. Personalized gifts for yourself or a loved one.
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  1. Bespoke Design
  2. Embroidery & Printing
  3. Made to Measure
  4. Maternity
  5. UK Manufacturing


  • Florence Roby are a one stop shop for all your uniforms.
  • If you wear it we can make it!
  • Over 50 years of experience in clothing design and manufacture.
  • In-house Design Service.
  • UK fabric sourced and manufactured.
  • UK and European garment manufacturing to ensure ethically sourced product.
  • Large stock range.
  • Short Lead times.
  • In-house Embroidery for uniform branding.
  • In-house Storage and Distribution.
  • Dedicated account manager.​









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