WIREDGOV

Bon Marche Centre, 241-251 Ferndale Road, Brixton, London, SW9 8BJ

t: 20 7733 4448 e: enquiries@hookresearch.co.uk w: hookresearch.co.uk

Hook is a London-based audience insight agency – providing high quality, bespoke research support to blue chip companies around the world. We are trusted to deliver insights that inform multi-million pound decision making: using a combination of traditional and cutting-edge methodologies, our work has helped shine a light on key consumers, revolutionise engagement strategies, and create award-winning content. Read more about our team

 

What you get when you commission Hook

 

 

Specialisms

At Hook, we have years of experience providing strategic research insights to brands across different industries. However, we have are particularly experienced in the following areas and look forward to bringing this expertise to your next project:

UNDERSTANDING CORE CONSUMER NEEDS
From hard-to-reach users, to consumers of different ages, backgrounds, and lifestyles, Hook have deep experience helping a range of brands understand their key consumer types. Our powerful suite of tools can shine a light on the needs of different groups– ensuring that products, initiatives and strategies align with users’ discreet needs, and helping internal teams develop a clear understanding of their audiences.

A RANGE OF TOOLS FOR ANY PROJECT
Our research toolkit is vast – including focus groups (both digital and in-person), online communities, platform safaris, co-creation workshops, quantitative surveys, audience segmentation, specialist recruitment (both in the UK and internationally), and AI-assisted social-listening. We know how to use the right tools to unlock key insights for your brand.

MAPPING TRENDS AND INDUSTRY LANDSCAPES
New tech products are shifting the consumer landscape at an alarming pace. In this dynamic space, proven brands need to keep up; new brands need to take off; and both need strategists who can tap into the opportunities and pitfalls opened up by new platforms and evolving audience needs. That’s where Hook comes in. We’re expert at helping brands identify and analyse key trends, and understand the opportunities these developments unlock.

CHILD, YOUTH, AND FAMILY RESEARCH
At Hook, we have many years of experience understanding young people: We know their worlds, their habits, their family dynamics, and the brands, people and media that influence them. As qualified teachers, we know how to speak to kids in ways that they understand. Our ability to translate these conversations into action-led insights has helped develop award-winning kids content and strategies for brands: we’re a regular, trusted supplier of youth-based research for the BBC, Warner Media, and Channel 4.

MARCOMMS & MESSAGE TESTING
Hook delivers insights that help teams around the world generate impactful campaigns and marcomms strategies. We use a range of methodologies to provide a granular understanding of how different messages resonate with audience segments, and what brands can do to power up these engagements moving forward.

MEDIA STRATEGY & CONTENT DEVELOPMENT
Working across digital, broadcast, and print, our research reveals the trends currently shaping each space, tapping into audience networks in order to get to the heart of current market drivers. With deep experience in the industry, Hook fully recognise the different business needs and creative aspects guiding content development and curate each insight project to maximise its impact across a range of internal clients.

View Our Work

Read Our Thoughts

Hook’s Thought-Leadership & Press

 

 

Our Clients

Hook has heritage working on insight products for the biggest brands in the UK and globally – working with both innovative, young companies as well as respected, classic businesses to help them better understand their audiences and power up their brands.