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BMG Research

Beech House
Greenfield Crescent
B15 3BE

Tel: +44 (0)121 333 6006

Welcome to BMG Research

Who are BMG Research?

When we began this business back in 1988, we wanted to do much more than provide outstanding research – we wanted our research to dig deep to uncover the insights that lie within the results. To do that, we knew we needed to ensure our staff were amongst the best in the industry.

Passionate About Excellence

Today, we are one of the largest independent research agencies around. Our success is due to the quality of our staff, who continuously provide excellent research so that our clients gain the insight to deliver what their customers need and want. We combine technical knowledge and skills with outstanding customer service to deliver value and insight.

Our History

Outstanding Research

From our base in Birmingham we work across the UK, and more recently Australia, in sectors as diverse as employee engagement, health, policing, children and young people, to brand evaluations, customer satisfaction and reputation research and numerous B2B segments.

What we do 

Get to know us

directors-teamYou’ll find this passion for excellence extends to throughout our team.

It creates the kind of energy and integrity essential in our line of work. Integrity underpins everything we do.

Meet the Team 

Fair Data Accreditation

Fair Data is a quality process standard developed by the Market Research Society (MRS) which is awarded to organisations that meet the Fair Data principles. The accreditation shows which companies handle their customers’ personal data fairly. A Fair Data company must meet the 10 Fair Data principles. By engaging with organisations that carry the Fair Data mark, customers can be assured that their personal data will be treated with respect, and only used for purposes which customers agree to and will be collected and retained in a transparent, legal and ethical manner.

Quality Approved

We are a Market Research Society Company Partner and are fully compliant with the MRS Code of Conduct. We are

  • Birmingham Chamber of Commerce Member No. B4626
  • Market Research Society Company Partner
  • British Quality Foundation Member
  • The provision of Market Research Services in accordance with ISO 20252:2012
  • The provision of Market Research Services in accordance with ISO 9001:2008
  • The International Standard for Information Security Management in accordance with ISO 27001
  • Investors in People Standard – Certificate No. WMQC 0614
  • Interviewer Quality Control Scheme (IQCS) Member Company
  • Registered under the Data Protection Act – Registration No. Z5081943
  • Fair Data Accredited

All of which should tell you that when it comes to research, we are serious about excellence and inspired to deliver it to our clients to drive their value and competitiveness.

Quality at BMG Research

What we do at BMG

We deliver high quality research to both the public and private sectors. Whether it's market or employee research, customer insights, or public perception surveys we have the capacity to take on and deliver the largest and the smallest projects. To the highest standards and within the strictest of deadlines.

Research & Consultation Services

Computer Aided Personal Interviews (CAPI) and Self-Evaluation Interviews (CASI) offer many advantages over traditional paper interview methods.

CATI - Our passion for excellence has directed our investment over the years in making sure we have only the highest quality technology available to gather data.

CAWI - Internet Surveys – As the internet has become the norm and people’s work/life balance has become more flexible, many of our clients want to explore more innovative ways to reach groups of interest.

Qualitative research - Qualitative research seeks to gain insight into how people feel about a particular issue, question or range of subjects and ultimately answer why they feel that way.

Postal Surveys - Postal Surveys are an excellent method of targeting large numbers of people and they have the tremendous benefit of being highly cost-efficient. Whether your target audience is geographically concentrated or dispersed, we tailor make Postal Surveys to your exact requirements or we can develop your survey using standardised question sets.

Mystery Shopping - Ensuring customer service is performing to objectives isn't just for retailers. Many of our clients across the public sector utilise our significant expertise in applying and adapting the mystery shopping methodology to meet their objectives and deliver a wide range of outcomes.

Evaluation - Our evaluation work assesses the effectiveness and impact of project and programme interventions at all stages of the pubic and social policy cycle and is a cornerstone of our business.

Analytical Services - Our analytical services add insight through multivariate analysis and other techniques across a range of methods. We regularly use these approaches to dig deep in to survey data, adding insight and value.

Sector Expertise at BMG Research

With over 25 years track record in research, our sector skills and expertise are wide and varied. We work with large multi-national manufacturers to housing associations, central government departments to the NHS, professional bodies to high street retailers.

Much more than offering general skills in these areas, each market sector we list here is now a cornerstone of our business. Through years of experience in these sectors we have developed specialist skills and knowledge that enable us to partner with clients, delivering a bespoke service with maximum insight.

Sector Expertise

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