back to listings SME Profile: DAC Group
2 Puddle Dock
WELCOME TO DAC GROUP!
We know that our success depends on driving results for our clients, and to do that we need the best people. We take a deep interest in developing the careers of our “Geeks with Personality,” ensuring they bring the enthusiasm, curiosity, courage and relentless focus on execution that is necessary to succeed in this dynamic and competitive industry. We invest in their development and knowledge and arm them with the best tools and technology in the industry so they can keep our clients ahead of their competitors. And that is what they do, day in, day out, optimizing our clients’ businesses from the brand right down to the hyper-local level.
WHAT WE DO
If you want help with Google, Facebook, Twitter or any of your digital marketing, we are the right people. We create, execute and continually optimize digital campaigns that are local, relevant, social and multi-device. We drive performance at every level, connecting brands and businesses to consumers at the right place and time.
HOW WE DO IT
Our talented people work hard to understand the consumer and what motivates them, we harness innovative technology, and deliver fully-integrated solutions using real-time data and optimization — these are a few of our favorite things. 40+ years of experience doesn’t hurt, either.
WHY WE DO IT
We don’t rest on our successes. We are a team of curious and courageous thinkers and doers who are driven to grow and expand. We are proud of our history, but we’re also excited for what’s to come.
We’re in the business of making connections — of bringing brands and consumers together at exactly the right moment. Timing is everything, and we’ve got it down to a science. Through targeted campaigns, fully-integrated digital media solutions and real-time optimization, we’re able to tell the right story to the right audience at the right time. The result? Consumers are reached, conversations are started and conversions are achieved.
- SEARCH MARKETING Make paid and organic media work smarter.
- PRESENCE MANAGEMENT Ensure your local data is accurate and visible.
- PERFORMANCE DISPLAY Customizable, multi-channel campaigns that compel and convert.
- STRATEGIC CONSULTING Connect the dots.
- SOCIAL MEDIA Create meaningful, measurable relationships.
- MARKETING SCIENCE Understand your performance. Then raise it.
TECHNOLOGY We’re experts in navigating the digital landscape. Call it our strong suit.
Marketing is an art, but it’s also a science. (That’s why our developers wear lab coats and safety goggles.) We reach the right audience at the right moment by deploying targeted campaigns, utilizing industry-leading tools and building our own bespoke platforms whenever there’s a gap in the landscape. As a result, we keep our programs focused, our clients delighted and our geeks occupied.
Our technologies don’t just exist in isolation; together, they are a force to be reckoned with. Our integrated, multi-platform approach drives greater performance by maintaining consistency across multi-channel campaigns, improving overall visibility and continually refining results. After all, teamwork makes the dream work.
We drive performance by expertly employing industry-leading tools, but the real icing on the cake is the platforms we make from scratch — and we’re damned good at building these techs, if we do say so ourselves. Our platforms are highly targeted, highly customizable, constantly refined by our agile bakers (developers) and 100% gluten-free.
OUR LEADING-EDGE PLATFORMS We don’t just use best-in-breed tools — we bridge gaps by building our own, including:
PAGEtorrent™ is the ultimate conversion architecture. Based on a simple idea — to put a relevant, compelling message in front of the right person at the right time — it enables us to generate an almost limitless number of unique pages to drive and convert organic traffic from highly qualified long-tail searches (think “last-minute flights from Toronto to New York”), all built mobile-ready in responsive design. We can blend PAGEtorrent™ with complementary strategies to optimize performance; used for SEM or display landing pages, for instance, PAGEtorrent™ is a conversion engine that works, converting at more than 25 percent on average.
PRESENCE MANAGEMENT PLATFORMS
Our critically-praised local listings management platforms ensure the accuracy and visibility of your business’ location information on top search engines, directories, apps and social networks. Platforms include customized portals for capture of local information from field networks and syndication systems and tools to distribute data to search engines and major local directories as well as local landing pages and location finders. All this proprietary technology is supported by dedicated account managers and operations data specialists and developers. The result? A robust, performance-oriented framework to generate leads for all of your locations.
Just like you don’t have time to inventory, fold and color-code your sock drawer (except maybe on Sundays), you don’t always have time to manage the data for every location of your business. That’s where TransparenSee™ comes in: our centralized dashboard gives you invaluable insight into how your national business looks at the local level through real-time reporting. You can monitor the visibility and accuracy of your location data across sites like Google, Yahoo and Bing and keep tabs on all reviews of your business, allowing you to manage your reputation effectively at the local level. The cherry on top is that TransparenSee™ allows for customization to give you the freedom to slice the data in ways that make the most sense to your business. And that’s much more than we can say about your sock drawer.