back to listings SME Profile: BLACK KITE MEDIA


Janet McGrath
t:01925 861 422
m:07976 821 993

Rachel Eddolls
t:020 8462 8501
m:07813 715 637


In an ever changing market, cost effective and considered media planning is essential if you want to deliver exceptional results to your business and its bottom line. Black Kite Media understands the dynamics of direct marketing and media planning whether it is for online, direct mail, telephone, insert or multi-channel campaigns.

A truly data orientated media company, we make it our business to understand your needs and your customers. We apply this insight, along with our extensive knowledge of traditional and digital media, to help you grow your business and achieve your customer acquisition goals.

We can help you to plan and deliver measurably better return on investment and we are passionate about what we do.

View our Clients & Testimonials 


Campaing Planning 

  • With over 50 years’ experience, Black Kite Media are experts in business-to-consumer and business-to-business, campaign and data planning – both in the UK and overseas. From a one off project to a long term strategic requirement, we can help you identify the freshest and best data sources for your marketing campaigns and which data channels will help you hit the right targets, to achieve the best results. Our long established relationships with all data suppliers and media owners, both nationally and internationally, enables us to source the best data at the best rates.
  • By listening and understanding your market and long term strategic requirements, Black Kite Media will identify the most appropriate communication channel – whether that is inserts, online, postal, lead generation, digital, telemarketing or a combination of these


  • With years of experience in co-ordinating consistently successful insert campaigns, our knowledge of the insert market enables us to identify the inserts that will best respond to your acquisition communications.
  • From product despatch, catalogue mailings, national press to subscription programmes, we can help you get the very best from your budget. And we manage the entire insert campaign from strategic planning, to negotiating the best rates, to provision of all the logistical and technical details to ensure inserts are delivered to the right person, in the right place, at the right time. 
  • As a major buyer in the insert market place, insert managers across the industry contact Black Kite Media with any new programmes that become available and any special rates or opportunities.


  • BKM has helped many of its clients make the transition from offline to online, integrating digital marketing into their customer acquisition strategy. Our broad range of clients across the charity, mail order, financial services, subscription and automotive sectors, gives Black Kite Media an exceptional wealth of experience enabling BKM to make insightful, cost-effective and relevant recommendations for future campaigns.
  • Quite simply, BKM can help you find online customers who deliver profitability to your bottom line.


  • Recognised in the industry as being one of the top list broking companies, Black Kite Media are experts in business-to-consumer and business-to-business, campaign and data planning – both in the UK and overseas. Drawing upon our 50 years of list broking experience and results analysis, together with on-going research and recommendations of relevant and fresh data sources, we help our clients achieve their most cost effective and successful campaigns.
  • By listening to your strategic marketing requirements, we will recommend the most relevant data sources, inserts or online opportunities that will achieve, and exceed, your marketing and sales objectives.

More about us 

Black Kite Media is an independent and dynamic media planning company whose co-founders, Rachel Eddolls and Janet McGrath, have been at the forefront of the UK direct marketing industry for over 50 years combined.

As a direct result of our passion, exceptional customer service levels, keen data planning and media buying skills, Black Kite Media has a long-standing and distinguished client base. Our portfolio reflects the diversity of our areas of expertise including business-to-consumer and business-to-business clients, in both the UK and overseas.

What makes us stand out from the crowd?

We offer informed and impartial advice based on years of experience in the direct marketing industry. With our long established relationships with all data suppliers, both nationally and internationally, we are able to source data at very competitive prices. We offer a strategic, yet pragmatic and measured, approach to data planning. But above all, we care. We care about our clients and regard what we do as working in partnership with clients to help achieve your company objectives. That’s why our existing clients regard Black Kite Media as an integral part of their direct marketing strategy.

Contact us 





Supplier Locator Free Text Search Area

To find the relevant supplier by company name, product or service, please use the free text search box provided below:

[ Search tip: Separate words with spaces ]

Governance, Risk and Compliance: Creating an Effective Business Case for a GRC Platform