back to listings SME Profile: Focus
Erskine House, Threshelfords Business Park, Inworth Road, Feering, Essex, CO5 9SE
Welcome to Focus
We are a team of 52 digital, creative and strategic experts, pushing the boundaries of marketing communications for nearly 20 years and we are passionate about helping our clients grow their businesses. We will work with you to understand your objectives and develop bespoke marketing solutions that are tailored to your business needs.
We are a Google Partner which gives us access to valuable data and insights, and we have a proven track record of delivering successful campaigns with measurable results.
DIGITAL AND SOCIAL
WEB DESIGN & DEVELOPMENT: Our in-house user experience manager, team of web designers and developers create user-friendly, attractive and engaging websites. We specialise in innovative ideas, as well as complex integrations and will ensure that your website is strategically designed to not only represent your brand, but also to deliver high levels of user engagement and customer conversion.
USER EXPERIENCE: Through working with you to understand your business and your customer, we offer expert advice to ensure that your website increases interactivity, maximises selling opportunities, reduces bounce rate and enhances the customer’s perception of your brand.
PHOTOGRAPHY: Our photographers produce spectacular images which capture the essence of a brand and provide a creative resource which can be utilised across a number of marketing channels.
VIDEO: We are experienced in producing animated video content or live footage films and work with you closely to take you through the storyboard and planning stages before moving into production.
EXHIBITION DESIGN: We will plan and co-ordinate your event stand to offer the best possible experience for your guests in order to drive engagement and maximise exposure of your brand. Whether it’s a corporate conference or exhibition stand design, we will ensure you have a strong visual presence which complements your branding.
AUGMENTED REALITY & VIRTUAL REALITY: These emerging technologies see the blurring of the lines between the digital realm and the real world. They offer the potential to be truly innovative and really can do just about anything! With our expert partners we bring your idea to life and create an unforgettable experience for your brand.
SIGNAGE: Our experience covers a broad range of signage requirements including large format banners, building wraps, hoarding design and fit, wayfinding and directional signage, internal graphics and displays. We coordinate and manage the job from site survey and concept through to delivery, production and fit for clients in any location across the UK.
DIGITAL DISPLAY: Through research and development by visiting international shows and collaborating with key partners we always strive to offer a suitable solution for both design and delivery, which is both cost effective and innovative for the customer.
SEO: Search Engine Optimisation (SEO) is one of the most powerful methods of improving the performance of a website by increasing levels of traffic, through a higher placement in search engine listings. Our team will devise a strategy to bring your online presence to the forefront of organic search.
PPC: Pay-Per-Click (PPC) advertising is an effective method of quickly improving the visibility of your website or campaign in search engines and on social channels. Whether it’s a Facebook news feed ad, a promoted tweet, a YouTube pre-roll ad or an ad within the Google display network; we can help increase your revenue.
SOCIAL MEDIA: From Facebook, to YouTube via forums and blogs, our team understands how to use social media to gain a competitive advantage. In addition to strategy and management, our detailed monthly reporting analyses online visibility to shape the ongoing campaign and provides useful insights.
EMAIL MARKETING: Our in-house teams can design and build your email campaigns, and our First Class email marketing software package can manage your email strategy with ease. This software offers a user-friendly interface, with detailed reporting tools to evaluate success against investment, and assistance with search engine optimisation from generating targeted web traffic.
MOBILE APPS: Our developers can devise a bespoke Android or iOS application which is aligned with brand values and complements business activities. From app design through to build and launch, our team will project manage all aspects of its creation to ensure the best product is produced at the best value.
BRAND AND CREATIVE
CAMPAIGNS & STRATEGY: We will work with you to understand your brand values, your proposition and overall vision. Our team of professionals will then gather information on the market place looking at industry trends as well as the demographic profile of your target audience and your key competitors. With this research, we then develop ‘the big idea’ combining a reliable strategy with innovative creative design. This will be delivered and measured according to your set objectives ensuring that you stay on track to meeting your KPIs.
BRAND DEVELOPMENT: We have evolved identities, created straplines, produced graphics and devised brand guidelines for many of our clients. Regardless of the size of the project our approach never changes: we research, understand, analyse, develop and rationalise to produce branding which reflects unique selling points.
COPYWRITING & QUALITY ASSURANCE: From press releases to websites, advertising to brochures, we will establish a voice for your brand across any type of content and ensure that your key messages are both consistent, clear and accurate.
CORPORATE LITERATURE: We take great pride in the corporate literature we produce and blend creativity with clear communications to deliver annual reports, brochures, leaflets and prospectuses. These documents educate, inform and are recognised for their creativity as well their quality.