back to listings SME Profile: The Crow Flies Limited

May Farm, 7 The Holdings, Rowley Park, Hamstall Ridware, Staffordshire. WS15 3SL

W:  www.thecrowflies.co.uk

        

 

Who we are:

The Crow Flies is a marketing agency specialising in market research, strategy, innovation and planning for organisations, brands and businesses.

We are a senior team that has experience operating at all levels in organisations, to ensure you can build alignment, unity and momentum behind your chosen strategy.

We work across businesses and organisations in all sectors including the public sector, charities, education and FMCG (fast moving consumer goods).

 

What we do:

We help you put robust strategic foundations in place to support long term growth. 

Only by doing this can you then focus your precious time and resources on ensuring your activities can impact their desired target audience with confidence, alignment and scale.

We offer five inter-related services - these can be applied to a brand, product portfolio, whole business or organisation, or for building internal strategy and culture.

Research

Research that answers the business question not just the project question

Highlights include:
Qualitative research: Focus Groups (including Mini Groups, online and face to face; Friendship Groups, Depths, Stakeholder Interviews); Accompanied Depths; UX research; Intercepts
Quantitative research: Usage & Attitude Surveys, Bespoke Surveys, Concept Testing, Statistical surveys (e.g. Conjoint, MaxDiff)

Strategy

Powerful brand strategies with clarity, consistency and creative fertility

Highlights include:
Positioning strategies; Proposition development, Situational Analysis and Diagnosis; Mission, Vision & Values; Naming; Portfolio Appraisal and Assessment

 

Innovation

Helping you create ideas that fuse insight, creativity and commerciality

Highlights include:
Idea Generation, Concept Development, Co-Creation and Co-Validation Techniques, Open Source Ideation

Planning

Plans that align, unite, inspire and impact

Highlights include:
Planning process design; planning facilitation, activity development and design, Planning training (can be applied onto organisation, category, brand or internal)

Visualisation

Hard working visuals that help you create momentum

Highlights include:
Mood boards, Insight Platform visuals, Infographics; research reports for digital and print, Plan Maps, Concept visualisation (for research and testing), Internal branding

FOR FULL LIST OF SERVICES CLICK HERE

 

How we’re different:

1) Who you see is who you get. You will always work with our senior team, David & Gael, never a ‘pitch team’ who will then abandon you.

2) We are a focused marketing strategy agency, specialising in helping you diagnose, decide, then do

3) We work with pace: pace is precious commodity; we can flex and pivot as necessary to help you move at speed and create momentum.

4) We offer pioneering techniques to help give you competitive edge. As examples, speak to us about the Market Map, Intelligent Quant, or our new product or service concept Piloting techniques. And our Hourglass Planning process is proven across multiple industries and categories to give you what you need - a powerful ‘plan on a page’.

5) Simplicity from complexity: Organisations and brands trip over complexity and thrive on simplicity. With our blend of commercial and creative experience we’ll help you find the persuasive narrative that will create a domino effect in your organisation, brand or business.

If you want success - find success as The Crow Flies

 

The impact we make:

We worked with the senior team at Harper Adams University to develop their new strategy and 2030 Vision, resulting in an aligned and empowering plan, underpinning the University’s distinctive proposition and current growth.

We helped Warwickshire Buses research an award-winning creative campaign (in conjunction with a partner agency who developed the creative work) to encourage bus use amongst school age children. 

We worked with the Agriculture & Horticulture Development Board to develop a more precise and compelling proposition to help them showcase the nutritional benefits of British beef, lamb and dairy, culminating in the ‘Let’s Eat Balanced’ campaign.

We helped Kaplan create new propositions for two new products in the life-long learning, Apprenticeship, and certification markets, outside of their current heartlands.

We have worked over many years with Soil Association Certification giving them critical insights into the organic market and organic consumer, to help them, and their licensees, build a more persuasive case.

 

Let’s talk

If you would like a perspective or point of view on an issue or opportunity you are wrestling with, do give either David or Gael a call on 07885 408367 or caw@thecrowflies.co.uk 

 

 

VIEW OUR WORK HERE

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