back to listings SME Profile: Good Company + Co
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T: 020 3598 2740 | E: hello@goodcompanyandco.uk | W: www.goodcompanyandco.uk |
ABOUT US
A creative and strategic brand and communication design agency
With years of experience on tap, and a pragmatic approach, we have helped companies and organisations achieve their business ambitions, stimulate employee engagement, and win customers.
Collaborating with us are +Co, a pool of hand-picked creatives chosen for their outstanding abilities in their own specialist fields in a wide range of disciplines, visual and verbal.
We’re Peter Stimpson and Paul Rodger; Good Company. We’ve worked for some of the world’s biggest and most decorated agencies, on some of the world’s biggest and successful brands. In other words we’re very experienced. And like our name, very good company to keep.
Peter Stimpson
Peter has worked as creative director for some of the leading UK and international brand and design consultancies. The combination of traditional design craft skills with conceptual thinking and brand insights, his experience of working across national boundaries positions him as a valuable asset to companies as they assess their market position and branding.
Paul Rodger
Over his career, Paul has successfully co-founded both ad agencies and design consultancies, working for household names like the BBC, Lloyds TSB, 3M, Dulux and BP, as well as a host of specialist businesses and start-ups.
Unusually, Paul is a writer as well as a designer, so his approach delivers solutions that are both conceptually strong and eminently practical.
Brand Diagnostic
The process starts with our brand diagnostic workshop, where we spend up to a day (depending on the size and complexity of organisation) working with you to build a brand essence that’s a clear, practical expression of what the business stands for, and management’s intentions and ambitions. Then, working closely with you, we develop that essence into a brand story that represents the cultural, visionary, strategic, aesthetic and tonal qualities of the company and creating a compelling and unique brand proposition. The proposition expresses four key areas of your brand:
Positioning : What you hope to “be” in your audiences’ minds, compared to other companies
Purpose : What you are really in business to do
Culture, Values and Personality : The distinctive shared behaviours that best support your common purpose and mission.
Promise : The brand proposition and your right to engage with your clients/customers
In today’s world, you don’t decide what your brand is, your customer does. Customers no longer buy brands, they join brands, and for them to do this, your brand needs an organising thought and a promise behind its existence. This needs to be lived and breathed through every department; marketing, production, operations and customer service, underpinning your brand positioning.
+Co
Collaborating with us are +Co, specialist creatives hand picked for their outstanding abilities in their own fields, both visual and verbal. When you hire Good Company, you benefit from working with one of the best teams in the country – these are just a few of the talented individuals who help us deliver outstanding solutions for our clients, time after time.
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