WIREDGOV

Award winning research which blends insight, strategy, and imagination to inform critical decision making in the government and public sector

Department Energy Security and Net Zero
Yonder evaluated DESNZ’s national Boiler Upgrade Scheme campaign through a multi-wave survey among homeowners, assessing how communications were shifting awareness, attitudes and action towards heat pump adoption.

Gambling Commission
Online research and robust digital intelligence analysis to understand prevalence and usage of illegal gambling websites in the UK along with the key drivers and motivations to engagement.

London TravelWatch
In depth exploration of digital exclusion on London transport using an online & telephone survey, industry stakeholder depths, and depths with affected individuals to build a rich pictures of the challenges, and potential

Ofcom
Passive measurement of 700 children (aged 8-14) using an app installed on their mobile device to continually monitor internet usage, website visitation and app usage to understand the potential for online harms and inform the Online Safety Act

Woodland Trust
Research to inform the design of an Urban Knowledge Platform to communicate the importance of woodland area.  The research included desk research, stakeholder depths, social intelligence and online surveys with outputs framed to ensure the new resource was accessible, motivating, credible, relevant, and understandable.

Cancer Research UK
Online survey to evaluate the effectiveness of CRUK’s Children and Young People’s Campaign exploring awareness, engagement, sentiment, competitor perceptions, and overall support for CRUK.

“We were very impressed by the thorough approach that Yonder took to our brief, particularly in getting to grips with the ways that we and our supporters work. The final report presented clear, actionable insight and we are expecting very positive impact from the changes we will implement as a result. We would definitely use Yonder again for similar projects”

“The Yonder team have provided a huge amount of invaluable insight to inform our approach. The team pushed us to really think about what we needed, and crucially if we had sufficient internal clarity on our wider strategy. By helping us define our requirements, this then enabled swift fieldwork to take place which tested our approach and gathered insight into how we needed to develop our work. The reporting provided was clear, action orientated and accessible to our internal clients.”

“Thanks for your support in delivering such a comprehensive audience segmentation project. The toolkit of findings; from the pen portrait slides, individual reports to the detailed full deck of findings has provided our team with a very nuanced level of insight and underpins our campaign strategy. The different qual & quant approaches (some of which were new to us) really helped to enhance the final deliverables and generated an impactful series of debrief sessions for our stakeholders. Super job!”

“The quality and utility of insight delivered by Yonder has established a benchmark for future comparison, identifying priority themes for NATO’s future communications. The team’s responsiveness and attention to detail was excellent, as were reports and presentations to senior leadership”.

“Yonder have an outstanding understanding of our objectives, priorities and challenges, and use this to inform their research design and analysis”

“The Insight Hub provides an invaluable tool to not just Network Rail but the rail industry. It brings together a wide variety of research and business data under one roof one in a fragmented industry. It has promoted greater collaboration and better ways of working across the various insight teams in the industry, a key strength is how accessible and intuitive it is to for colleagues who don’t have a background in data. This empowers colleagues in Media, Marketing, HR and Commercial functions to make business decisions based on evidence.”

Consumer Insight & Experience Manager,
Cancer Research UK

Large Event Evaluation Lead,
Department for Business & Trade

Interim Head of Insight & Evaluation,
Foreign, Commonwealth & Development Office

Research Lead,
NATO

Campaign Manager,
Department for Education

Head of Research & Insight,
Network Rail